Market Insights and Category Selection Alibaba International Station platform provides merchants with a large amount of reference data for market analysis to help merchants choose categories. In market insights, merchants can select popular countries or regions of interest for analysis. The country with the highest number of searches by buyers on Alibaba International Station is…
Because there are so many ways to select products, even if we summarize them into a simple product selection strategy matrix, we still need to give basic principles so that sellers can be at ease in product selection practice. Products are the carriers that meet needs and are subject to brand positioning. They cannot contradict…
During the operation of Alibaba International Station, merchants need to organize the basic product data of products in a table in advance to improve subsequent work efficiency. Basic product data is mainly divided into product title and keyword information, product technical parameter information, product sales information, and product customization information. 1. Product title and keyword…
When shopping on the Cdiscount platform, although everyone hopes that the products they purchase meet their expectations, occasionally they may encounter situations where they need to return products. In order to help everyone deal with returns smoothly, this article will introduce Cdiscount’s return process and policy in detail, and provide some suggestions to ensure that…
In the era of mobile Internet, more and more social media platforms have become important channels for merchants to attract traffic and realize monetization. The innovative model of mobile social e-commerce provides greater imagination space for the development of e-commerce. Below we take the social entertainment platform Twitter as an example to analyze the marketing…
On February 4, 2004, the American social networking site Facebook was officially launched. According to the design of the main founder Mark Zuckerberg, users can communicate and interact with friends on the platform, browse news and other information content, and publish their own life dynamics. At present, Facebook has developed into the world’s largest social…
Marketing in the traditional model is mainly based on sales, with the goal of making the target consumer group understand their products or services and ultimately motivating them to consume. Modern marketing focuses more on communication and interaction with consumers. Relying solely on traditional media (such as newspapers, television, etc.) to promote products, there is…
(1) Scientific and reasonable audience selection For cross-border e-commerce operators, the audience of a Facebook ad can be divided into three categories: ①Core audience. The core audience refers to Facebook users whose keyword tags can directly correspond to the product. For example, if a merchant sells clothing suitable for young women, it can use Facebook…
Merchants can complete the pricing of a single commodity according to the pricing process described in this section, and repeat this process to establish the price system of their own commodities, and finally determine the dynamic adjustment mechanism according to the market life cycle and other factors. Of course, due to the complexity of pricing,…
The e-commerce market in the Middle East is developing in full swing, and Souq, as the e-commerce platform with the largest market share in the region, has attracted widespread attention for its strong user base and unique operating model. In this article, we will explore in depth whether the Souq platform is good and how…