The purchasing behavior of overseas customers is in a specific environment, and many factors will affect their purchasing behavior. (1) Personal factors: Personal factors that affect consumer behavior mainly refer to age, occupation, personal economic status and lifestyle. Due to differences in these aspects, people have different needs, and these needs will naturally lead to…
Commission is a kind of labor remuneration in commercial activities, which is the remuneration obtained by middlemen with independent status and business qualifications for providing services to others in commercial activities. In international trade, a certain amount of commission will be generated. These fees are the remuneration collected by agents or brokers for serving the…
The practice of merchants cultivating customers’ repeated purchasing habits through various stimulating means such as coupons and red envelopes is called customer incentives. Customer incentives can be divided into long-term incentives and short-term incentives. For example, a single marketing activity can complete a direct short-term incentive. A common long-term incentive method is the membership system.…
The work of the product selection stage is to select and give value to products. After the products are put on the shelves, in order to maximize the value of the products and realize revenue, the support of a scientific product operation system is needed. When opening a new store, you first need to preset…
The idea of search engine selection is to gain insight into product sales opportunities through keyword search data. Google Trends is a decision support website that analyzes business trends based on Google search data. There are generally two ways to use Google Trends to select products, namely, to explore market segment opportunities and to plan…
Let’s take Amazon as an example to explain several key points of product selection on B2C e-commerce platforms. (1) Use the Amazon search box to analyze related subcategories. Enter a core keyword, and the system will filter out the related long-tail keywords that are currently searched by buyers. You can use these keywords to understand…
Product Advisor is a function that was upgraded and launched in mid-January 2021. It is mainly to help merchants understand the hot products in the industry, and compare and analyze their own products with hot products to find differentiation. We can see the products in the top 50 visitor list and the top 50 business…
On the premise of meeting the market/brand positioning, the product selection concept should be refined. The product selection concept is not the method mentioned in the product selection strategy matrix, nor is it the specific practice mentioned later (such as product selection on the Amazon platform). It can be considered as the selection of product…
Because product selection is complex and risky, there are many product selection strategies circulating in the industry, most of which are summaries of merchants’ practical experience and have certain reference value. It is precisely because product selection strategies are very rich that we need to summarize them. (I) Product Selection Strategy Matrix The competition between…
With the surge in the number of post-90s buyers, social platforms have become an important channel for sellers to tap into product selection inspiration. Through interesting videos about product use shared by some buyers on social platforms, sellers can present the product’s selling points from the buyer’s perspective. Regarding social platforms, we need to analyze…