The purchasing behavior of overseas customers is in a specific environment, and many factors will affect their purchasing behavior.
(1) Personal factors: Personal factors that affect consumer behavior mainly refer to age, occupation, personal economic status and lifestyle. Due to differences in these aspects, people have different needs, and these needs will naturally lead to different consumer behaviors.
(2) Life cycle: Customer purchasing behavior is also affected by the life cycle. Several distinct stages in a person’s life can be divided and treated separately to determine the differences in customer purchasing behavior at each stage.
(3) Social class: Social class is a relatively long-lasting group composed of social members with the same or similar social status. Social class is a ubiquitous social phenomenon. Members of the same social class have similarities in attitudes, behavior patterns and values. Social class significantly affects consumer behavior.
(4) Culture: Culture is a collection of spiritual activities and their products passed down from different geographical regions and ethnic groups. For example, Chinese culture, Islamic culture, etc. Culture influences and changes consumers’ perception of products and affects consumer behavior.
Combined with the customer portraits introduced above, we can analyze the main factors affecting customers’ purchasing decisions.