1. Obtaining mailing lists (user resources) The number of users in a mailing list is an important factor that directly affects the effectiveness of email marketing. There are many ways to obtain mailing list user resources. Here are some common methods. (1) Collecting mailing lists through registered members. Collecting mailing lists through registered members is…
The traditional 4Ps of marketing include product, price, channel, and promotion. In the era of high competition, the service factor in transactions is becoming more and more important, and has become a means to improve performance and build competitiveness. Starbucks has formed a service experience and created brand value based on its products. In an…
(1) Search engine marketing is inseparable from corporate websites Generally speaking, search engine marketing, as a common method of website promotion, is rarely used when a website is not established (sometimes it can also be used to promote online stores, corporate yellow pages, etc.). Search engine marketing needs to be based on corporate websites, and…
Traffic integration is customer-centric, building a growing and active traffic pool, and ultimately building a marketing closed loop. Traffic integration is an important way of tactical marketing innovation. Online traffic can be divided into direct traffic, third-party platform traffic, search traffic, social media traffic, email traffic, referral traffic, etc. Direct traffic is the traffic that…
Livestream marketing can usually be divided into the following steps according to the time process. (1) Preliminary planning. First, the goal of livestream marketing should be clearly defined. On the premise of determining the qualitative goal, sufficient and targeted market research should be conducted, and the research data should be classified and sorted. According to…
As a marketing tool, live streaming marketing itself also needs to attract traffic, and live streaming is like a large water tank full of holes. It not only has a large capacity, but also keeps leaking water. From the beginning to the end of the live streaming, continuous drainage is needed to maintain a certain…
After more than 20 years of development, the Amazon platform has matured its rules. Sellers should fully understand its rules to avoid risks such as complaints, product removal, or even account suspension and store closure. This section will focus on the platform rules and account security, and introduce the prohibited behaviors, regulations and customs rules,…
The practical steps for sellers to use FBA for delivery are as follows. The first step is for sellers to register for FBA. On the Amazon service page, click “Fullment by Amazon”, fill in the company name on the page that jumps out and check the box to agree to Amazon’s relevant terms and agreements,…
Choosing the right cross-border warehousing service can not only improve the customer’s shopping experience, but also save logistics costs for sellers. Amazon sellers can choose to send goods to FBA warehouses or third-party overseas warehouses. Therefore, sellers can only make reasonable choices if they understand the characteristics of cross-border warehousing and the differences between warehouses.…
When choosing FBA, sellers only need to send products to Amazon FBA warehouses, and a series of logistics services such as warehousing, picking, delivery, customer service, and return and exchange processing will be provided by Amazon. As for buyers, FBA has professional customer service, irregular free shipping promotions, and convenient return and exchange services, which…