1. Obtaining mailing lists (user resources)
The number of users in a mailing list is an important factor that directly affects the effectiveness of email marketing. There are many ways to obtain mailing list user resources. Here are some common methods.
(1) Collecting mailing lists through registered members. Collecting mailing lists through registered members is a very effective method. For example, inviting users to register as members can enjoy discounts and other benefits for their first purchase. The mailing list obtained by this method has a relatively high usability.
(2) Advertise to attract users to subscribe actively. When posting advertisements, leave an email subscription address to encourage people to contact the company through email.
(3) Use incentives in activities. You can encourage users to participate in a theme event by offering rewards, and then leave the user’s email address, which can also achieve good results.
(4) Purchase mailing lists. Obtain mailing lists of potential customers of a company through third-party email marketing service providers. These data are generally more detailed, including not only email addresses, but also valuable information such as gender, age, occupation, and region. When purchasing, you should first clarify the customer profile of your company, and then screen the mailing lists provided by third-party service providers before purchasing, so that the effect of mass mailing will be better.
In addition to the above common methods of obtaining mailing lists, with the development of social media and its concepts, it has been proven that the effect of introductions (recommendations) from acquaintances is far better than other forms. Therefore, when implementing EDM marketing, you should make full use of user change strategies to obtain new user resources.