In the field of cross-border e-commerce, cross-border e-commerce companies often use search engine optimization technology to promote their own B2B or B2C websites, mainly because search engine optimization has the following advantages. (1) Relatively low price. From the perspective of long-term website promotion, the overall effect of search engine optimization is far stronger than that…
The characteristics and main functions of paid ranking are as follows. (1) The basic characteristic of paid ranking is that it is paid per click. Advertisements appear in the search results (usually at the front). If they are not clicked by users, no advertising fee is charged. (2) Bidding ads appear at the front of…
According to the regional scope of marketing, online marketing can be divided into domestic online marketing and international online marketing. International online marketing, also known as cross-border online marketing, is a marketing method that uses the global Internet to achieve international sales goals. It can be seen that international (cross-border) online marketing emphasizes globalization and…
International railway transport is a major mode of transport second only to sea transport in international trade. Its biggest advantages are large transport volume, fast speed, less transport risk than ocean transport, and punctual operation all year round. There are two traditional international railway lines in my country: one is to use Russia’s Siberian Land…
Search Engine, in a broad sense, refers to a type of website on the Internet that provides a user search interface and has a search function. It can help people search for the information they need in the online world. In a narrow sense, a search engine refers to a system that can automatically analyze…
The participants of third-party cross-border payment services are divided into three categories: the first is the buyers and sellers of cross-border transactions; the second is payment and settlement institutions, including third-party payment institutions, reserve deposit banks, and domestic and foreign financial institutions that have cooperative relations with buyers and sellers; the third is regulatory agencies…
Cross-border payment generally refers to the international debts and credits between two or more countries or regions due to international trade, international investment and other aspects, and the cross-border and cross-regional transfer of funds achieved with the help of certain settlement tools and payment systems. Unlike domestic payments, the currency paid by the payee in…
The overseas warehouse process is generally divided into three stages, namely, first-leg transportation in the exporting country, overseas warehouse management, and local delivery in the importing country. The specific steps are as follows. The first step is that the seller transports the goods to the overseas warehouse center by himself, or entrusts the carrier to…
Self-built warehouses Export enterprises can freely store the types and quantities of goods in the self-built warehouse model, which is easy to control by themselves. However, the cost of self-built warehouses is very high, which is not affordable for ordinary enterprises, so few enterprises adopt it. However, the following two types of powerful enterprises often…
As the name implies, this type of overseas warehouse is established by a cross-border e-commerce platform, such as Amazon’s FBA overseas warehouse model. FBA is the abbreviation of Fulfilment by Amazon, which means that Amazon completes the logistics and delivery. For Amazon sellers who use FBA to ship goods, the goods are first shipped to…