Self-built warehouses
Export enterprises can freely store the types and quantities of goods in the self-built warehouse model, which is easy to control by themselves. However, the cost of self-built warehouses is very high, which is not affordable for ordinary enterprises, so few enterprises adopt it. However, the following two types of powerful enterprises often have their own overseas warehouses.
The first type is large-scale export traders of consumables with good brand effects. The goods exported by such cross-border e-commerce enterprises are consumed in large quantities and varieties in the short term, and consumers have high requirements for logistics and delivery speed. The self-built warehouse model can better adapt to the consumer goods market demand of the target country (region), and can consolidate its own brand image and exert the market influence of the brand.
The second type is large domestic consumer goods manufacturers that have already carried out cross-border operations. Such enterprises already have the human resources required for cross-border operations and have accumulated relevant management experience. They have even established branches or subsidiaries in the target country (region) and formed a global industrial chain integration within the company. The self-built warehouse model can fully meet the company’s global strategy and layout needs. At the same time, the parent company also has the ability, resources and conditions to build warehouses overseas.
Third-party overseas warehouse
The third-party overseas warehouse model provides local storage and distribution services to customers in the target country (region) through third-party warehousing and logistics companies. The warehouse construction cost, risk and operating difficulty of this model are between the overseas warehouse model of the cross-border e-commerce platform and the self-built warehouse model. Compared with self-built warehouses, most third-party overseas warehouse service providers are stronger and can help sellers solve customs clearance problems and actively respond to and handle various abnormal events. The two parties generally adopt a cooperative approach. Because the business is more flexible, cross-border e-commerce export companies have a wider range of choices.