Ocean transport is one of the most important modes of transport in international commodity exchange, and the volume of cargo transport accounts for more than 80% of the total international cargo transport volume. Ocean transport is carried out with the help of natural waterways, is not restricted by roads and tracks, and has strong passing…
The development of cross-border e-commerce has promoted the development of cross-border logistics. Many industries and enterprises have tried to get involved in cross-border logistics business, which has promoted the prosperity of the cross-border logistics market. Through the analysis of the development of cross-border logistics enterprises in recent years, their types can be classified into the…
Although cross-border e-commerce and cross-border logistics belong to two different categories, the rapid development of cross-border e-commerce cannot be separated from the support of cross-border logistics. The two are inseparable. A complete cross-border e-commerce trade requires the cooperation of the two, mutual cooperation, and the synergy of the two to be completed. The development of…
According to the national standard “Logistics Terminology” (GB/T 18354–2006), logistics is defined as “the physical flow of goods from the supply point to the receiving point, which organically combines basic functions such as transportation, storage, loading and unloading, handling, packaging, flow processing, distribution, recycling, and information processing according to actual needs.” According to the path…
Many cross-border B2C platforms provide a lot of marketing methods and tools on the site, mainly including the following. (I) Promotional tools on the platform For example, AliExpress’s on-site marketing methods mainly include through train promotion, alliance marketing promotion, associated marketing, old customer email marketing, limited time and limited quantity discounts, full store discounts, instant…
Each corporate website can have its own resources, which can be manifested as a certain amount of visits, registered user information, valuable content and functions, online advertising space, etc. Corporate websites can use the resources of the website to cooperate with partners to achieve resource sharing and jointly expand profits. The methods of resource cooperation…
Cross-border payment is an important part of cross-border e-commerce transactions. When operating or developing a cross-border e-commerce market in a region, it is recommended to use the following strategies to ensure that cross-border payment can escort cross-border e-commerce transactions. (I) Combination strategy, use multiple cross-border payment methods in combination In the global market, in addition…
(i) Social media marketing has a high degree of accuracy Portal websites generally pursue information coverage, while social media can better reflect marketing accuracy. For example, Facebook, as a world-renowned social media platform, divides user attributes into age, gender, language, education, ethnicity, parents, life notes, behavior, region, feelings, work, generation, politics, and hobbies, etc. Relying…
Generally speaking, cross-border e-commerce network marketing has eight functions. (I) Global network research Cross-border network market research has the characteristics of short investigation cycle and low cost. Online research not only provides support for the formulation of cross-border network marketing strategies, but is also one of the basic tasks of the entire cross-border e-commerce. The…
The Universal Postal Union (UPU), referred to as “UPU” or “PUP”, is an international organization that agrees on international postal affairs. Since July 1, 1978, the UPU has become a specialized agency of the United Nations for international postal affairs. Its headquarters is located in Bern, the capital of Switzerland. Its purpose is to organize…