Each corporate website can have its own resources, which can be manifested as a certain amount of visits, registered user information, valuable content and functions, online advertising space, etc. Corporate websites can use the resources of the website to cooperate with partners to achieve resource sharing and jointly expand profits. The methods of resource cooperation include exchanging links, exchanging advertisements, content cooperation, user resource cooperation, etc.
Among these forms of resource cooperation, exchanging links is the simplest form of cooperation and one of the effective ways to promote new websites, that is, placing the logo and website name of the other party’s website on their own website, and setting up hyperlinks to the other party’s website, so that users can find each other’s websites from the cooperative website and achieve the purpose of mutual promotion. The role of exchanging links is mainly manifested in several aspects: obtaining visits, increasing the impression of users when browsing, increasing advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites (generally speaking, each website tends to link to other websites with high value, so obtaining links from other websites means obtaining the recognition of partners and similar websites in a field). Foreign trade companies often use resource cooperation to promote their own websites. It is a relatively common online marketing strategy, but the effect does not seem to be obvious.