Compared with other e-commerce platforms, Amazon has the following characteristics. 1. Goods are sold only at a fixed price Amazon does not provide any auction model services. Goods are sold only at a fixed price. Its goods are displayed through display, search and classification. 2. “Loose entry and strict management” Amazon adopts a “loose entry…
On the competitive Amazon platform, positive reviews are the key to attracting customers and building a good reputation. Getting good reviews quickly not only increases the exposure of products, but also helps attract more potential customers. However, on the Amazon platform, it is not easy to get good reviews quickly through the right means. This…
With the convenience of global logistics and the growing prosperity of international trade, cross-border e-commerce has provided huge market opportunities for home furnishing companies. Through cross-border sales, home furnishing companies can enter a wider international market, which is different from the previous OEM model. Reaching consumers from different cultural backgrounds as a retailer can increase…
The A9 algorithm is a search algorithm on the Amazon platform. Simply put, it sorts the products in all Amazon product categories according to relevance, and then displays the most suitable products to customers. The core process of the A9 algorithm includes two steps: the first step is to select relevant results from a large…
By type, Amazon accounts are divided into Individual (individual sellers) and Professional (professional sellers). Whether it is a company or an individual, you can complete account registration and start selling through Amazon’s self-registration channel. There is no difference in various permissions (traffic, number of products on the shelves, product review requirements, etc.) between accounts opened…
As an Amazon seller, logistics is an important choice for sellers, whether to use FBA, self-fulfillment, or both. At this point, sellers need to understand the advantages and disadvantages of self-fulfillment and FBA, and then determine which delivery method to use based on their business scale and scope, products and other factors. 1. Advantages and…
Amazon sellers have added a video upload function in the Enhanced Brand Content (EBC) in the Seller Center. Sellers can add videos to the main image section of the product details page, as shown in Figure 8-3. At the same time, the video will also appear in the “Related Video Shorts” section of the product…
Product promotion advertising is one of the important ways to attract traffic on Amazon, but this way of attracting traffic is not suitable for all sellers. Generally speaking, the following three basic conditions need to be met to do product promotion advertising. 1. Have a buy box Only if your listing has a buy box…
On the Amazon platform, sellers are required to upload product images divided into main images and auxiliary images. There is 1 main image and 8 auxiliary images, a total of 9 images. 1. Product image size requirements The Amazon platform has the following requirements for the size and format of product images. ·The longest side…
In the process of Amazon sellers choosing to do FBA, in addition to problems such as operation and product selection, refunds and returns in peak season logistics are also a problem that many sellers need to face. When encountering buyers returning goods, sellers do not need to panic, and should actively handle it according to…