Product promotion advertising is one of the important ways to attract traffic on Amazon, but this way of attracting traffic is not suitable for all sellers. Generally speaking, the following three basic conditions need to be met to do product promotion advertising.
1. Have a buy box
Only if your listing has a buy box (golden shopping cart) and you must be a professional seller can participate in pay-per-click advertising activities.
2. The listing has a certain amount of good reviews
If the listing does not have the accumulation of good reviews, the purpose of advertising cannot be achieved. If the listing has no good reviews or bad reviews, even if the keywords of the advertisement are very accurate and the information is complete, Amazon will push the product to the homepage of the search results page. Customers may leave directly when they see that the product has only a low rate of two or three points or only one or two good reviews, and the conversion rate of the listing will naturally not be high. Therefore, when placing Sponsored ads on Amazon, you must ensure that the listing has enough good reviews and a high rate of good reviews, at least 10 to 15 reviews.
3. Complete Listing
The listing information for advertising must be complete, including title, category, short description and long description. If the listing information is incomplete, even if the ad can get a high click-through rate, the conversion rate may be very low. Moreover, Amazon will not put incomplete listings at the front by crawling data. If the product is advertised but not placed in the front position, or even not on the homepage, then the click-through rate of the ad will be very low, and the seller will lose more than the gain.