No matter the size of a cross-border e-commerce company or what field it belongs to, big data and the role it plays will affect every company, specifically in the following four aspects. 1) Data will become an asset for all companies Today, even the smallest companies are generating data. If a company has a website,…
In the process of publishing product information quality, the following problems often exist. 1) Duplicate distribution The seller publishes the same product as multiple products for display and sales (based on the company dimension). Judgment dimensions: product title, attributes, description, pictures, etc. Details of duplicate distribution behavior (including but not limited to the following situations):…
Product positioning mainly consists of the following steps: (1) Analyze the products of competitors of cross-border e-commerce enterprises. Here, we mainly analyze the cross-border e-commerce enterprises themselves and the products sold by competitors, which is a good starting point for positioning. (2) Find out the differences. Compare your own products with those of competitors, and…
Product positioning refers to determining the position of a company’s products in the minds of consumers. Every company’s products have their own unique market positioning. Specifically, there are mainly the following types of product positioning strategies: Product specialization strategy. That is to say, the product portfolio is relatively simple. For example, Coca-Cola Company has implemented…
Product information quality refers to the average score of the information quality of all products in the store. Here, the product information is evaluated and scored from the perspectives of image quality, text quality, transaction logistics information and other dimensions. The operation path for product information quality is as follows: You can see the product…
Before cross-border e-commerce companies implement online marketing, they need to confirm the angle or level from which to start product positioning. There are mainly 8 positioning methods. 1) Grade positioning Grade positioning is the most common type of positioning. It is the value of the brand in the minds of consumers for different levels of…
Using the correct international market research method will help obtain accurate market data in order to create conditions for the development of foreign trade business. First, determine and understand the research direction, then determine the research objectives, form the research theme, and finally formulate a survey plan. When formulating a plan, the key is to…
The core of search engine marketing is “keywords”. Internet users first enter the name of a product or service they want to find on the search engine, and then the search engine will list the search results. Internet users can enter the target website by clicking on the link they want to know. The selection…
Data processing Data processing refers to the appropriate processing of the collected data, cleaning and denoising. The collected data is extracted, and the relationships and entities are extracted from them. After association and aggregation, the data is stored in a uniformly defined structure. When extracting data, the data needs to be cleaned and sorted to…
Search cheating refers to the intentional use of false behaviors such as repeated distribution, misplacement of categories, and false transactions by some suppliers to affect the platform search ranking effect and defraud the platform search exposure resources. Search cheating seriously undermines the fair competition market order and greatly harms the buyer’s search experience. It is…