Product information quality refers to the average score of the information quality of all products in the store. Here, the product information is evaluated and scored from the perspectives of image quality, text quality, transaction logistics information and other dimensions.
The operation path for product information quality is as follows: You can see the product information quality on the platform through “MyAlibaba” → “Data Manager” → “Merchant Star Rating”.
Nowadays, Alibaba has implemented a scoring assessment mechanism for the quality of released products, which is divided into three categories of products according to different scores, namely boutique products, ordinary products, and low-quality products.
The quality of products released by sellers is aimed at boutique products. Product information quality is measured by indicators in three dimensions: uploaded image quality, information completeness, description relevance, with a full score of 5 points. The operation path is as follows: “My Alibaba” → “Product Management” – “Search Diagnosis” → “Search Diagnosis Center”, where you can see the product stratification on the current platform and the number of products that need to be optimized.