In the process of publishing product information quality, the following problems often exist.
1) Duplicate distribution
The seller publishes the same product as multiple products for display and sales (based on the company dimension). Judgment dimensions: product title, attributes, description, pictures, etc.
Details of duplicate distribution behavior (including but not limited to the following situations):
The same product from the same seller with the same pictures, highly similar product titles, attributes and detailed descriptions will be considered as serious duplicate distribution.
The same product from the same seller with the same pictures, similar product titles, attributes and detailed descriptions will be considered as duplicate distribution.
The same product from the same seller with similar pictures, similar product titles, attributes and detailed descriptions will be considered as duplicate distribution.
2) Misplaced categories
Misplaced categories refer to sellers placing products under wrong or inappropriate product categories when publishing or modifying products.
3) Poor image quality
The main image used to publish the product does not comply with Alibaba’s latest rules. The following situations exist: The image is not square: The background of the image is messy and cannot highlight the product itself; The image has a border.
4) Title spelling errors
There are misspelled keywords or phrases in the product title. Spelling errors in product titles will affect buyers’ judgment of the professionalism of the product and affect the quality of product information, which will then affect the ranking of the product.
5) Title stacking
If the same word appears too frequently in the product title, it will make the content of the product difficult to read, resulting in a loss of access traffic. Title stacking will affect the quality of your information and thus affect the ranking of your product.
6) The title lacks core product words
The product title only has modifiers, but lacks core product words. The lack of core product words in the title will affect buyers’ judgment of the product itself, affect the quality of product information, and then affect the ranking of the product.
7) Product information conflict
Product information conflict refers to the problem of conflicting information in the description of the same product, such as the title, picture, category, attribute, detailed information, etc. Conflicting product information appears in the product information of a certain product, which will seriously affect the buyer’s judgment of the product, affect the quality and relevance of the product information, and then affect the product ranking.
8) Unreasonable price
The price of the product exists in the following situations: the product price range is too large and unreasonable, for example, the highest price and the lowest price of the product differ by thousands of times.
The product price is missing (when publishing a product, if the price is missing, it cannot be published).
The product price is too low and unreasonable, for example, the price of the product is only 1% of the average level of products in the same industry or even lower.
The product price is inconsistent, for example, the product price does not match the actual value: the picture and attribute description are leather seats, but the price is written as the price of plastic seats.
9) Incomplete product information
Complete product information requires the following information: basic product information, product attributes, transaction information, logistics information, product details, and product grouping. If one or more of the above information is missing, the product information is incomplete.
Information quality is a basic factor affecting ranking. Incomplete product information will affect buyers’ comprehensive understanding and judgment of the product. Incomplete product information will affect product ranking.
Ordinary products and low-quality products must be optimized in a timely manner, and the corresponding product information must be optimized according to the instructions given by the system. Until the product score reaches 4 points or above.