How to maintain Amazon account health: key indicators and strategies On the Amazon platform, account health is one of the core factors for a seller’s success. Amazon measures seller performance through a series of metrics to ensure an excellent buyer experience. Here are a few key metrics that impact the health of your Amazon account,…
How to effectively select products to improve the sales and competitiveness of Amazon FBM stores In today’s e-commerce environment, cross-border e-commerce has become an important choice for many sellers, and Amazon’s FBM (Fulfilled by Merchant) model has attracted the attention of a large number of sellers. However, successful product selection is crucial to store operations,…
Detailed explanation of Amazon business reports: data-driven refined operations Amazon provides sellers with a wealth of business reports, covering sales and visits, inventory, advertising effects and other dimensions of data to help sellers fully understand store operations. This article will combine multiple references to introduce in detail the indicators and their functions of Amazon business…
Amazon Brand Registration: Detailed Guide and Comprehensive Advantage Analysis Brand registration on Amazon is not only an important step to protect your own interests, but also an effective way to enhance brand influence and increase sales opportunities. This article will introduce in detail the information required for brand registration and the multiple benefits of brand…
Comparative analysis and selection suggestions between Amazon FBA and FBM models In the field of cross-border e-commerce, choosing the right fulfillment model is crucial for sellers. This article will conduct an in-depth comparison of Amazon’s two main fulfillment models—FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant)—to help sellers make informed decisions. 1. FBA model:…
Detailed explanation of Amazon promotion techniques: a comprehensive strategy from on-site to off-site For Amazon sellers, effective promotion strategies can not only bring more exposure to the store, but also significantly increase product sales. Whether you are a novice or an experienced seller, you need to master an effective promotion method. This article will integrate…
Detailed explanation of Amazon keyword matching strategies: broad matching, phrase matching and precise matching Broad Match Definition Broad match is a looser match type that includes matches for misspelled words, synonyms, related searches, and related variations. This match type can result in higher exposure for your ad. A match is considered if the buyer’s search…
How to optimize Amazon operations: analysis of the entire process from product selection to agency operation As the world’s largest cross-border e-commerce platform, Amazon has attracted countless sellers. In an increasingly competitive environment, sellers must do a good job in product selection, operation management and optimization strategies to ensure long-term store development and profitability. So,…
Comprehensive analysis of Amazon product promotion advertising reports and keyword optimization strategies In Amazon’s advertising, systematic advertising data analysis is crucial. Sellers not only need to view the visual data in the background, but also download and analyze the advertising data in detail to extract valuable information to optimize advertising. The role of product promotion…
Amazon Product Sponsored Ads placement and its influencing factors Amazon’s Sponsored Products Ads are a common form of advertising that aim to display products through pictures and text to increase the exposure of sellers’ products. Such ads only accrue fees after buyers click on them, and lead buyers directly to the product details page. Ad…