Detailed explanation of Amazon business reports: data-driven refined operations

Amazon provides sellers with a wealth of business reports, covering sales and visits, inventory, advertising effects and other dimensions of data to help sellers fully understand store operations. This article will combine multiple references to introduce in detail the indicators and their functions of Amazon business reports.

Sales and Visits Report

Amazon’s “Sales and Visits” report is displayed in charts and tables, allowing sellers to intuitively understand store performance. The report includes the following key metrics:

• Date: Sellers can view data by day, week, month, and year, supporting up to 2 years of historical records.
• Ordered Product Sales: Refers to the net sales of all orders within a specific time period. The calculation formula is product price × quantity of ordered products.
• Units Ordered: The total number of items sold within a specific time period.
• Total Order Items: Reflects the number of different items in the order.
• Order Item Session Percentage: Measures the proportion of visitors who successfully place an order.
• Buyer Visits (Sessions): Counts the number of unique visitor visits within 24 hours.
• Average Sales Per Order Item: It is calculated by dividing the sales of ordered items by the number of order items.
• Average Units Per Order Item: It is obtained by dividing the number of ordered items by the number of order items.
• Average Selling Price: Indicates the average selling price of each item.
• Average Offer Count: Calculate the average number of items on sale.

Download and use business reports

Sellers can easily download various business reports through the Amazon backend. The steps are as follows:

1. Enter the “Business Reports” section under the “Report” menu.
2. Select the specific report types you want to download, such as sales and visits reports.
3. Click the “Download” button and select the “CSV” format in the pop-up drop-down menu to download.
4. You can check specific data fields according to your needs, and all data will be downloaded by default.
5. Save the file to the specified folder.

It is worth noting that although the business report provides detailed information, it does not include the monthly fees and sales commissions charged by the Amazon platform. To obtain complete financial data, it is recommended to select “Payments” from the “Report” menu and download “Date Range Reports”.

The importance of data analysis

As competition in the e-commerce market becomes increasingly fierce, refined operations have become a trend. Digging deeper and analyzing data not only helps understand current market dynamics, but also informs future strategies. For example, by analyzing indicators such as “sales of ordered items” and “conversion rate of number of ordered items”, sellers can evaluate product attractiveness and the effectiveness of marketing activities.

In addition, Amazon also provides a variety of tools to assist sellers in data analysis, including “Sales Guidance Report”, “Business Overview”, etc., aiming to help sellers improve their competitiveness.

To sum up, mastering and effectively utilizing Amazon Business Reports is an essential skill for any seller hoping to succeed on the platform. Through continuous learning and practice, sellers can better adapt to market changes and achieve sustainable development.