How to effectively select products to improve the sales and competitiveness of Amazon FBM stores

In today’s e-commerce environment, cross-border e-commerce has become an important choice for many sellers, and Amazon’s FBM (Fulfilled by Merchant) model has attracted the attention of a large number of sellers. However, successful product selection is crucial to store operations, as it is directly related to market demand, sales volume and visibility. Here are three key aspects that Amazon FBM sellers need to consider when selecting products.

1. Market demand and product adaptability

First of all, sellers should choose products that can meet market demand. Product selection must be based on consumers’ real needs, rather than just relying on personal market speculation. In this process, sellers can learn from market trends. For example, during the epidemic, demand in areas such as home furnishings and small household appliances increased significantly. Therefore, sellers need to evaluate consumers’ purchase intentions for products under specific circumstances, which will help identify products that meet market demand.

2. Market capacity and product uniqueness

Secondly, market capacity is an important consideration in product selection. Sellers should analyze market research and identify products that are optimistic about market capacity and have relatively little competition. Only by fully understanding the market situation can we ensure that the selected products can attract consumers’ attention and avoid fierce competition. At the same time, sellers should start from their own situation and choose products that are familiar and have advantages in quality and price to ensure the stability of product sales.

3. Profit margin and supply chain management

Finally, sellers need to pay attention to the profit margin of the product when selecting products. It is recommended to set the price range of the selected products between 15 and 75 US dollars. This will not only attract customers to click, but also ensure a reasonable profit margin. On this basis, try to connect directly with manufacturers to obtain upstream supply, which will help sellers have a greater say in market pricing. In addition, sellers should have product portfolio thinking to ensure that the store has a diversified combination of popular products, mainstream products and profitable products to meet the needs of different consumers.

To sum up, a successful product selection strategy can not only enhance the market competitiveness of Amazon FBM stores, but also bring long-term benefits and development opportunities to sellers. Through in-depth analysis of market demand, market capacity and profit margins, sellers can formulate product selection plans more efficiently and win a place in the fierce market.