Amazon Category Conversion Optimization

By Ultraman

Now that we have decided to optimize, we must set a final goal, is it 10% or 20%? We can set the following values ​​as optimization goals: (1) The traffic in existing stores has been stable Among the rising styles, select the maximum conversion rate as a reference target. (2) Take the average conversion rate…

Amazon price positioning-price gradient

By Ultraman

In the product micro-picture display column, when you select a product with specific attributes, if the self-delivered inventory/FBA inventory of the product is less than a certain quantity, Amazon will have a prompt style of “OnlyXXleft in stockorder soon”. So when the product is on the rise and the interface optimization has been completed, you…

Get to know Lazada Business Advisor

By Ultraman

Dashboard After clicking on Business Advisor, the homepage panel is displayed, which covers the basic data of the store’s real-time operation and the overall data overview. The entire homepage mainly includes four parts. It should be noted here that the overall data performance is updated at 9 o’clock every morning, and it is East Eighth…

Lazada platform product page

By Ultraman

Real-time Ranking provides more details about hot-selling products and high-traffic products. This part of the content allows merchants to view the transaction status of product operations in the most intuitive way: ?Top 100 payment amounts (Revenue Top100): Products with the top 100 sales volume ?Visitors Visitor Top100: Products with the top 100 visitors (1) Product…

Lazada Traffic Panel

By Ultraman

What is the traffic situation of the store? Where does the traffic come from? The answers to these questions can be found in the traffic panel. The summary and collection of many basic data also start here. Merchants usually use the traffic panel to summarize and analyze various traffic situations, and then find ways to…

Use non-advertising associations to expose new products

By Ultraman

The traffic of a product can be summarized as: ranking traffic + search traffic + advertising traffic + non-advertising related traffic. Ranking traffic refers to when the product ranking enters the “Best Sellers” (the best sales), “New Releases” (the latest hot sales), and “Most Wished For” (the most people want) in the Amazon product category…

Introduction to Bundles model of Lazada platform

By Ultraman

Sellers can bundle multiple products into a promotional package to increase the unit price per customer. The function of Bundles is similar to that of FlexiCombo. If you make Flexi Combo and then make Bundles for the same SKU, they will be mutually exclusive, so you can choose one of the two. There are four…

Amazon product introduction optimization and improvements

By Ultraman

In the optimization of product introduction, the optimization of “A+ advertising” is the most effective. Taking clothing products as an example, there are still many product introductions in stores. Although many operators will say that those big brands only write one sentence or put a simple size information, aren’t they also selling big sales? Why…

Lazada Free Shipping settings

By Ultraman

Free Shipping is set by the seller. After a single order meets the set free shipping threshold, the seller will bear the final shipping fee that the buyer needs to pay. It is a promotional tool that stimulates buyers to put together orders to increase the amount of a single order. You can set a…