In the optimization of product introduction, the optimization of “A+ advertising” is the most effective. Taking clothing products as an example, there are still many product introductions in stores.
Although many operators will say that those big brands only write one sentence or put a simple size information, aren’t they also selling big sales? Why bother to write these product introductions? ?But market competition is about survival of the fittest. Big brands rely on advertising, quality and brand to win. We can only do our best to promote through “A+ graphics and text”.
First of all, this type of product description makes a big mistake in the content: the unit is not converted and is still written as cm. For American buyers, they are more familiar with the imperial unit, the inch. Simply listing a size chart in metric units can easily cause buyers to be unable to choose the right size and give up on placing an order. Maybe some operators will say, don’t some big brands in the top 100 just write one sentence or put a simple size information, and they are still selling big sales? I only need to imitate them, why bother to write these What about product introduction? But market competition is about survival of the fittest. Big brands have been on the shelves for a long time, and the large number of reviews generated by links can already make up for the shortcomings of the shelves. In addition, under the long-term operation of the product, advertising and product quality have gone through multiple rounds of optimization, and If you create a brand effect, you can naturally win. In front of big brands, we can only choose differentiated competition and promote as much as possible through A+ graphics and text.
For this reason, it is recommended that all brand stores combine their respective store styles to optimize and improve all listings they sell: product introductions are all introduced using high-quality “A+ graphic and text” advertisements. Although “A+ graphic and text” The role of advertising has been proven to be smaller than that of video reviews and FBA, but as an operation method, it is still a good operation optimization method before completing the video transformation of the store style and before sending FBA inventory.
Because there are many gorgeous and excellent “A+ graphic” ads on the Amazon platform, here are some of the excellent “A+ graphic” ads as examples for your reference.
In addition to using “A+ graphic and text” advertisements for product promotion, product introductions must also be described according to different positionings of the products. If it is a product for men, you can describe more detailed information and content, while for women’s products, you can add the sentence “If you have any questions, please feel free to contact us” in the introduction to obtain a higher conversion rate.
In addition to using different optimization methods according to the gender of customers, there is also an important factor that needs to be considered – age. Although most cross-border e-commerce sellers target foreign young or middle-aged customers, if our products are targeted at foreign elderly customers, we need to adjust the font size so that customers can better see the product description.
The following methods are commonly used HTML codes in product descriptions on the Amazon platform (HTML codes need to be used in conjunction with third-party listing software, such as “ActNeed” third-party listing software):
( 1) Line break symbol: the content of the first line <br> the content of the second line <br> the content of the third line.
(2) Bold symbol: b>Content that needs to be bolded</b>.
(3) Text size adjustment symbol:<p style="font-size:10px”Content that needs to set the text size</p>.
[By changing 10px to change the font size, for example, 14px is larger than the 10px font display]
(4) Text color change symbol:<p style="color:#fff000Content that needs to set text color</ p>.
[Change the text color by changing the replacement #f000 code]
(5) Text italic symbol: <pstyle="font-style:italic” needs to be set Text in italics</p>.
(6) Text underline code symbol:<p style="text-decoration:underline">The content of text underline needs to be set</p>.
(7) Text strikethrough code symbol: <p style="text-decoration:line-through">The content of text strikethrough needs to be set</p>.