The core of retail is supply chain management, and cross-border e-commerce cannot bypass the supply chain. Simply put, the daily back-end management of cross-border e-commerce sellers can be roughly divided into: order acquisition, order allocation, order placement, inventory maintenance and settlement statistics, etc. As for how to connect the entire process to maximize efficiency, ERP…
Search engines are the “killer weapon” in the marketing industry and the main channel for off-site traffic. Search is divided into two types: passive and active, and the corresponding marketing methods are search engine bidding (PPC) and search engine optimization (SEO). PPC is to buy keywords, while SEO is to continuously optimize the content and…
After successfully completing the UK VAT registration, filling in the postcode correctly is key to ensuring smooth operation during your business in the UK. The postcode is an important part of the British address. It not only determines the geographical location, but is also of great significance for logistics, mailing and taxation. This article will…
Email marketing is the most commonly used promotion method for e-commerce, and the investment is minimal. A well-structured and complete system email is the best window to improve user experience and enhance user trust, and can bring more cross-selling opportunities. Amazon attaches great importance to email marketing. Its email marketing involves daily promotions, after-sales services,…
Online advertising has good dissemination, and network technology can help advertisers select users, track users, grasp user information in multiple aspects, and then target them accordingly. Whether online advertising can induce people to make direct online purchases is the core indicator for evaluating online advertising. The Internet, an all-weather, global market communication medium, can not…
This is an era of excess. After talking about excess information, let’s talk about excess supply. There are too many optional purchasing channels, such as Taobao, Yiwu Commodity City, Huaqiangbei, online 1688 wholesale, WeChat industry communities, etc. Choosing a supplier requires long-term cooperation. In addition to paying attention to product quality and stability, sellers must…
Spain is an important market in Europe, where many companies and individuals conduct business activities. Understanding and correctly handling Spanish Value Added Tax (VAT) fees is key to operating in this market. This article will introduce the basic knowledge of Spanish VAT fees, including tax rates, calculation methods and VAT-related considerations, to help readers understand…
In the Internet age, information has become excessive, and massive amounts of data flood consumers’ vision, exacerbating users’ choice barriers. It can be said that the Internet has not completely solved the problem of asymmetric supply and demand information in economics. If the most important condition for offline stores is location selection, then for online…
Competition in the entire industry has gone beyond product competition and has entered an era that requires sophisticated operations. Traffic operation and advertising are particularly important. The knowledge of marketing is also broad and profound, with many categories. From the perspective of market theory, the classic concepts of sales funnel, Kotler and 4P are very…
There are two major online channels for cross-border B2C foreign trade, namely third-party platforms and independent malls (including mobile terminals). Well-known independent online stores are basically from super large sellers. In order to build brands and alleviate platform constraints, they create boutique stores. Most of them have a certain degree of verticality, typically the 3C…