Email marketing is the most commonly used promotion method for e-commerce, and the investment is minimal. A well-structured and complete system email is the best window to improve user experience and enhance user trust, and can bring more cross-selling opportunities. Amazon attaches great importance to email marketing. Its email marketing involves daily promotions, after-sales services, customer consumption experience and other customer sales processes. Its big data marketing applications based on customers, data, and channels also make it a leader in precise and personalized marketing. the frontier.
It should be emphasized that, first, pay special attention to the user’s feelings after receiving the email, and create the email based on the user’s aesthetics and perspective, such as the attractiveness of the email title, the aesthetics of the content design, etc. Clearly indicating your identity or adding a brand logo in the email title allows the recipient to open it with confidence. The content of the email should be clearly displayed, including product information, promotions, event deadlines, etc., which directly affect the email conversion rate.
The second is based on member life cycle management, pushing intelligent and personalized emails corresponding to each cycle to promote the conversion of new users and achieve remarketing of old users.”
Third, many European and American countries have very strict privacy protection regulations to prevent companies from posting spam information or infringing on user privacy. The penalty can be up to 5 to 10 years in prison and high fines. When cross-border e-commerce companies carry out overseas email marketing, they must understand and comply with the laws and regulations of relevant countries, send permission-based emails and add unsubscribe links in the emails to reduce the occurrence of complaints. Email marketing is relatively mature, and there are many email marketing outsourcing solutions on the market.