Online advertising has good dissemination, and network technology can help advertisers select users, track users, grasp user information in multiple aspects, and then target them accordingly. Whether online advertising can induce people to make direct online purchases is the core indicator for evaluating online advertising. The Internet, an all-weather, global market communication medium, can not only help companies build brand awareness, but also attract people to carefully examine a product and promote purchase.
Only when information arouses consumers’ interest or meets certain practical needs can it attract consumers to click in depth step by step. Therefore, arousing consumer interest and satisfying consumer needs is an important factor in the success of advertising: attracting people to pay attention to it and click on it. The level of attracting consumers’ intentional attention is an important indicator for evaluating the psychological effect of an online advertisement.
The investment in online advertising is relatively expensive, but the effect is immediate. There are several charging methods for online advertising, such as pay-per-performance (CPM), pay-per-click (CPC), cost-per-action (CPA), etc.
Now that the website has traffic, here’s how to turn the traffic into transactions and increase the inquiry conversion rate. The first is the store content. If the online store is not designed well, customers will definitely “jump out” instantly. Buyers want to see a well-designed website layout, high-quality product photos, and clear functional displays. Because buyers cannot get physical objects to test, they pay more attention to other buyers’ comments and accurate product descriptions. .
Therefore, optimizing images and tags, optimizing lists, and improving the quality of review content are critical, as is the mobile user experience. Secondly, traffic users need to be segmented. After all, each user entering the website has different needs.
Collect necessary user information, and have corresponding login pages for users with different needs. For companies with CRM customer relationship management, each link can list the corresponding customer data, and then dig deeper. Finally, we must constantly summarize where the focus of marketing should be placed, where the budget should be placed, and the approximate returns obtained.