In the Internet age, information has become excessive, and massive amounts of data flood consumers’ vision, exacerbating users’ choice barriers. It can be said that the Internet has not completely solved the problem of asymmetric supply and demand information in economics. If the most important condition for offline stores is location selection, then for online stores it is traffic, and traffic flow has become the top priority.
To put it figuratively, posting a post on Facebook, uploading a video on Youtube, or posting a few pictures on Instagram and Pinterest may attract customers. However, with the expansion and deepening of cross-border e-commerce business overseas, product supply has become increasingly homogeneous, and low-price strategies have become widespread. The success of overseas marketing promotions is directly related to the seller’s sales volume and word-of-mouth spread. Simple, repetitive and extensive spam traffic has been replaced by precision marketing and integrated marketing.
Large sellers can effectively use various marketing tools to make supply chain and team management more refined and efficient, such as the automatic price comparison function. Using the same marketing method, the efficiency of large sellers is that of ordinary small and medium-sized sellers. 5 to 10 times that of e-commerce. Small sellers are prone to fall into price wars and homogeneous competition. Internet marketing is based on a thorough understanding of products and audiences, making good use of tools such as platforms, search, data and model analysis, to understand user behavior and needs, and to maximize the influence and conversion effect of content communication.
The first step in the methodology is market research. E-commerce merchants all feel that the loyalty of online users is very low because choices are easier and temptations are more realistic. In view of fragmented consumption behavior, it is difficult for users to locking. Therefore, it is even more important to understand user needs, understand who the core consumers are, what their shopping paths are in specific consumption scenarios, what key pain points exist, and provide solutions to the pain points. Only then will consumers become interested in the retailer’s brand. loyalty.
The second step is to optimize the content, such as creating hot products, rapid ranking on the platform, store decoration, product listing, product photography and processing, copywriting and promotional activities, etc.
The third step is to form network integration with the help of tools such as search engines, platform marketing, emails, paid traffic, industry communities, opinion leaders, discount temptations, social media, online advertising, small languages and mobile e-commerce. style marketing.
The fourth step is dynamic continuity. The recent keywords of online marketing are big data, cross-screen, and programmatic.” Corresponding content must be designed for each stage, and the occurrence, contact, and development of communication must be mastered. , the process and elements of the outbreak, in order to guide the target audience to the next stage or link, and ultimately achieve purchase.
Integrated marketing needs to formulate a set of strategies, otherwise it will be an ineffective attack. Customers, marketing mix methods, ROI, manpower and funds should be well arranged. If the conversion rate is low, the problem must be analyzed in time. Overseas promotion is a complicated task. If you have a clear mind, there is actually a lot of fun in it, especially if you have a clear idea. Once you master the techniques and methods, it will be more interesting.