The development of the domestic e-commerce industry is becoming increasingly fierce. It is very difficult for sellers to stand out. Many sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted many sellers to settle in. Amazon sellers must learn a lot of store operation knowledge after…
If sellers want to know the basic knowledge of e-commerce, have a certain English foundation and a good source of goods, they can open a store and start a business without working in a company. Cross-border e-commerce is a very good industry, so which platform is better for personal cross-border e-commerce? As an important strategic…
Most Amazon sellers increase the exposure and ranking of their products by setting up paid ads. I wonder if you have seen a “negative keyword” label when setting up ads. Since many people don’t know what this negative keyword does and what are the advantages? So today I will introduce negative keywords to you, and…
In the process of communicating with some sellers, it was found that sellers have many troubles in selecting products on the Amazon platform. Sellers often lack the correct product selection thinking and methods in the early stage, and in the later stage of product selection, they often cannot determine whether the selected products are good…
In Bezos’ 2014 letter to shareholders, there is a passage: “A fantastic business generally has four attributes: one is customer rigid demand; two is that it can grow to a large scale; three is that the return on capital is high; four is that it can resist time. When you find such a business, you…
As the trend of globalization becomes more and more obvious, many enterprises choose to face overseas markets. So what are the trade methods in the process of doing foreign trade? Lease trade refers to the leasing import and export goods leased by enterprises undertaking leasing business and foreign businessmen for a lease period of one…
When it comes to the operation of the Amazon platform, “70% depends on product selection, and 30% depends on operation” is a sentence that almost every seller is familiar with, which reveals the importance of product selection in operation. Product selection is the basis of Amazon platform operation. Good product selection can make operation more…
There is a “Settings” option in the upper right corner of the Seller Center. In the drop-down menu of the “Settings” option, there are account information, notification preferences, login settings, return settings, gift options, delivery settings, tax settings, user permissions, your information and policies, Amazon logistics and other settings. On the “Account Information” page, you…
There is a “Buyer Message” column in the lower left corner of the Seller Center. The information that buyers ask and feedback to sellers is displayed to sellers through this column. Sellers can communicate with buyers through this column for pre-sales consultation and after-sales service. According to the regulations of the Amazon platform, more than…
There is a search box in the upper right corner of the Seller Center. Sellers can search for any content related to Amazon’s official rules, policies, services, rates, etc. We usually call this search box the “universal search box” or “Amazon Encyclopedia”. All kinds of rules about Amazon’s operations can be found through this search…