Most Amazon sellers increase the exposure and ranking of their products by setting up paid ads. I wonder if you have seen a “negative keyword” label when setting up ads. Since many people don’t know what this negative keyword does and what are the advantages? So today I will introduce negative keywords to you, and friends who are interested can come and learn about it.
1. What does Amazon negative keyword mean?
Literally, negative keywords refer to keywords that sellers don’t need. Once negative keywords are added, the platform will no longer match the ad slots corresponding to these negative keywords for your products, that is, your products will not be displayed in the ad slots where these keywords are located.
By setting negative keywords, sellers can save advertising costs and increase conversion rates; it is very helpful to increase advertising weight, thereby obtaining better ad slots at a lower cost and forming a virtuous circle.
2. Which words are negative keywords?
This requires sellers to advertise their products for a period of time, accumulate a certain amount of data, and then analyze the advertising report to see which keywords cannot bring results to the products.
Negative keywords generally fall into the following categories:
1. Words with high exposure but low click-through rate.
2. Words with low exposure and click-through rate.
3. Words with high exposure and click-through rate but low conversion rate.
4. Words that are not related to the product.
5. For new products, the ACOS is too high.
6. Some words with poor automatic delivery effect.
Generally speaking, negative keywords are keywords that we spend more on advertising, but the effect is relatively poor. Once this word appears, it must be negated immediately. The longer this word exists, the lower your advertising quality score.
3. Operation cycle of negative keywords
When selecting negative keywords, choose the appropriate time period like optimizing keywords. The time for negative keywords can be determined as a cycle of 7 days, but it should be done every week.
By setting negative keywords, some invalid keywords can be effectively excluded for automatic advertising, thereby saving delivery costs, optimizing product positioning, and introducing more accurate traffic.
If you don’t want your advertising costs to be too high, sellers must make full use of negative keywords on the Amazon platform, reduce some unnecessary displays, and focus funds more on some efficient advertising positions to achieve better advertising results at a lower cost.