In the wave of e-commerce, Amazon has provided consumers with an excellent shopping experience with its excellent logistics services. However, in the face of fierce market competition and changing consumer demand, Amazon needs to continuously optimize its logistics service system, reduce costs and improve efficiency. This article will explore in depth Amazon’s logistics service fees…
(I) Production Concept The production concept is the oldest business concept. The production concept believes that consumers like products that are available everywhere and at a low price: so operators should strive to improve labor productivity and increase sales coverage. The essence of this concept is seller orientation. The production concept first believes that consumers…
As one of the largest e-commerce platforms in Southeast Asia, Shopee not only provides customers with a convenient shopping experience, but also brings more management challenges to store owners. One of them is the need to issue a vacation announcement to inform customers of the store’s suspension of business. So, how can you write a…
As one of the world’s leading e-commerce platforms, AliExpress holds several big promotions every year, attracting the participation of many consumers and merchants. During these big promotions, price control has become an important issue, affecting merchants’ promotional strategies and sales results. This article will analyze in detail the significance of AliExpress’s big promotion price control…
When running a Shopee store, sometimes the store owner needs to issue a vacation announcement to inform customers that the store is temporarily closed. Issuing a clear and concise vacation announcement is crucial to maintaining the store image and customer relationships. This article will introduce some tips to help store owners issue vacation announcements reasonably…
(I) The meaning of marketing Marketing is a social and management process in which individuals and groups create, offer, sell, and freely exchange products and values with others to obtain what they need and want. (Philip Kotler, Marketing Management) The concept of marketing contains three basic meanings: (1) Marketing is an exchange activity. Exchange, as…
On the Amazon e-commerce platform, off-site traffic has become a valuable resource that many sellers are eager to obtain. Compared with Amazon’s internal traffic, off-site traffic can not only increase product exposure, but also effectively improve conversion rates, help sellers expand sales channels, and achieve diversified sales growth. This article will explore the three major…
On the platform of Amazon, a global e-commerce giant, every customer’s purchase behavior is related to the profit of the merchant. As an important indicator reflecting the customer’s purchasing level, the average order value is of great significance to the merchant. So, what does Amazon’s average order value mean? How should merchants choose between high-average…
In Amazon’s advertising strategy, budget decisions are not only about the allocation of funds, but also about the exposure, sales and overall profits of products. Therefore, when deciding whether to increase the budget, sellers need to conduct in-depth analysis and weigh. 1. Budget rationality analysis The rationality of the budget is not simply to set…
In e-commerce, it is crucial to provide buyers with a high-quality shopping experience. eBay backend provides sellers with a buyer experience report, which intuitively reflects the buyer’s shopping experience. The buyer experience report is divided into two major areas, namely seller level and problem reminder. Seller level area The seller level area is divided into…