Visual Merchandising uses visual impact and visual senses to increase the interest of consumers and potential consumer groups to achieve the purpose of promoting products or services. The original intention of the concept is to achieve the purpose of marketing. It is a method of combining display technology and visual presentation technology with a thorough…
Collection is a settlement method in which the exporter issues a bill of exchange, entrusts a bank to collect the payment, and collects the payment from the foreign importer. 1) Document delivery conditions for collection According to different document delivery conditions, collection can be divided into D/P and D/A. Documents Against Payment (D/P) means that…
In Europe, being an Amazon seller requires not only focusing on product sales, but also complying with a series of compliance requirements, from VAT registration to environmental compliance, which are important steps to ensure the smooth operation of the store. Let’s take a closer look at the compliance guide for sellers on European sites. VAT…
Video marketing is a combination of “video” and “Internet”, that is, it takes content as the core and creativity as the guide, and uses carefully planned video content to achieve the purpose of product marketing and brand communication. The current videos include both exquisite “micro-films” produced by professional teams, such as the video advertisement of…
Many sellers are confused by the high ad bids and low average order value, but we can solve this challenge through some practical strategies. Let’s take a deeper look at a case. Case Analysis Suppose a product has an average order value of $13, but the ad bid is high, with a recommended range of…
1) Meaning A letter of credit (L/C) is a written promise by a bank (overseas issuing bank) to pay the beneficiary (Chinese seller) or its designated person based on the specified documents, at the request and instruction of the applicant (overseas buyer) or in its own name, under the conditions consistent with the terms of…
Video display methods can display products more intuitively than pictures. However, video content is also diverse, and videos will consume more access time to a certain extent. If you can’t catch the buyer’s eyes in the first few seconds of the video, suppliers will not watch the video to a large extent. Next, let’s take…
If you want users to help us spread information, the most important thing is content. We need to provide viewers with information that is worth sharing in order to achieve the desired marketing effect. 1) Optimize Boards (1) Create multiple boards based on content. To create multiple boards for posting product images, there should be…
At an important exhibition like the Canton Fair, preparing high-quality product images for exhibition is the core of attracting potential customers and demonstrating the strength of the company and the advantages of its products. The following are some key points for preparing product images for the Canton Fair. 1. Improve the ranking of product images…
During Amazon’s operations, bound credit cards are used to pay monthly rent, advertising fees and other expenses. However, some sellers recently received an email about failed deductions. After entering the backend, they found that the “payment method is invalid” and could not perform any operations. When faced with this situation, the first question to be…