If you want users to help us spread information, the most important thing is content. We need to provide viewers with information that is worth sharing in order to achieve the desired marketing effect.
1) Optimize Boards
(1) Create multiple boards based on content.
To create multiple boards for posting product images, there should be a reasonable distribution of content. For example, one board should be used to post some humorous images, one board should be used to post real scenes in life, one board should be used to post new products, one board should be used to show matching, and one board should be used to post store discount information. We can increase the appeal to followers through board combinations.
(2) Optimize Boards based on search rules.
The editing of boards should be optimized based on search rules. If more searches are performed, the probability of being followed will increase.
First, according to Pinterest’s search mechanism, texts with high matching will be given priority when searching, so the name and description of the board must contain keywords that may be searched. If you want to gain attention, try to make the posted images consistent with the description. Otherwise, even if users search for them, the probability of being followed will be greatly reduced. If you are doing brand promotion, you must put the brand word in the description.
Secondly, we can choose a picture that is shared more as the cover for the board, because the weight of the picture that is shared more is higher, and it will also increase the probability of being searched and followed.
2) Optimize pictures
For picture editing, we can optimize the keywords in the description to facilitate search through search engines.
First, because most of the users of Pinterest use mobile phones to browse, the probability of entering too long words to search is relatively low, and as a new user, the content posted is difficult to be found in the waterfall flow, so we must optimize the description.
Second, if the product display is posted through pictures, the product title can be used in the picture description. Because the picture description can be written long enough, the words that may be searched should be added to the description.
Third, because the description will not be fully displayed when the picture is displayed, combined with the search weight relationship, the key words should be placed in the front, and the matching problem should be considered as much as possible.
Fourth, we can also publish many different product pictures and try different word combinations in the description of each product, which can increase the probability of being searched.
3) Sharing and spreading
Compared with the traditional marketing model, the advantage of SNS is that it can generate secondary dissemination through sharing, that is, it requires users to help us promote. The purpose of our Pinterest marketing should also be to generate more traffic and orders through secondary dissemination and sharing.
(1) Spontaneous sharing.
Spontaneous sharing means sharing pictures to third-party platforms provided by Pinterest, as well as other platforms such as Facebook and Twitter at the same time as posting pictures. This sharing is not only about sharing our products, but also about sharing when we find interesting things on the Internet. We can set up a board dedicated to sharing content. When we first start operating a Pin- terest account, fun, interesting, and widely forwarded pictures can help us accumulate the first batch of fans and gain more followers.
(2) Spreading and sharing.
Spreading and sharing means asking followers or other users to help us share and spread the content we publish. This is also one of the key points of operating SNS accounts. Without sharing and dissemination, there will be no point-to-surface effect.
Through old customers. Old customers are a very good way to accumulate followers. Old customers who have established a “Following” relationship with us are often more willing to help share. When your coupons and discounts are attractive enough, they will be willing to share with their friends. In addition, new product releases can also be promoted by old customers through rewards. The particularity of each category determines the content of the release and the form of dissemination. For example, users who make women’s clothing can get better dissemination by publishing customers’ reality show photos, but it is best to inform the customers before publishing, and then publish after the customers agree. You can also encourage customers to post their own reality show photos on Pinterest to promote our products through discounts and other concessions.
Contact “big V” or “Internet celebrity”. You can talk to them about business cooperation in the form of in-site messages, because they have enough fans, which can often produce good results. You can also leave comments under the comments to interact and achieve indirect dissemination. Create topics and trigger discussions. On Pinterest, you can comment on pictures, and people who are willing to comment are often more willing to be disseminators, so you can post some pictures in a targeted manner, raise questions that can trigger discussions about the pictures in the description of the pictures, and actively participate in the interaction.