Detailed explanation of Amazon platform brand authorization and distribution management On the Amazon platform, brand authorization and distribution management are the focus of sellers and brand owners. According to market data, Amazon accounts for 49.1% of U.S. online retail sales, providing important sales opportunities for brand merchants. To stand out in this competitive environment, brands…
Amazon sellers’ guide to trademark registration process and brand video production Branding on the Amazon platform not only relies on the product itself, but also the registration of trademarks and the production of brand videos. The following are specific steps and suggestions for trademark registration and brand video production. Trademark registration The process of trademark…
Amazon seller brand building: key steps from opening a personal store to building a strong image On Amazon, the world’s leading e-commerce platform, building and maintaining a strong brand is crucial for sellers. This not only helps sellers differentiate their products and services, but also enhances consumers’ trust in products and brands. This article will…
How Amazon sellers can effectively name and modify their brand names: strategies and techniques For sellers on Amazon, a loud and easy-to-remember brand name is crucial to enhancing the brand image. Among the Fortune 500 companies, many well-known brands have names that are not only catchy but also easy for consumers to remember. Therefore, when…
Amazon advertising strategy and weight improvement guide On the Amazon platform, whether it is increasing the weight of video ads, GEO’s high-weighting strategy, brand BAT rebate policy, or how to increase the weight of Q&A, they all have a crucial impact on sellers’ sales performance. GEO’s high weight and brand BAT rebate GEO’s high weight…
Detailed explanation of Amazon ACoS: calculation methods, influencing factors and optimization strategies In the world of Amazon advertising, ACoS (Advertising Cost of Sales) is a crucial indicator, which reflects the relationship between advertising investment and sales revenue. The calculation formula of ACoS is advertising expenditure/advertising revenue × 100%. A lower ACoS means a higher input-output…
Detailed explanation of Amazon CPC bidding rules and product ranking mechanism When advertising on the Amazon platform, sellers usually face complex CPC (Cost Per Click) bidding rules and product ranking mechanisms. Although Amazon provides bidding recommendations, even if you choose the recommended maximum bid, the target keyword may not get the expected traffic and click-through…
Amazon advertising optimization strategy: the whole process from product display rules to DSP advertising delivery Basic conditions and display rules for Amazon advertising To advertise on the Amazon platform, sellers need to ensure that their products meet certain standards. These standards are called “RRASINs” and include, but are not limited to: ASIN must be on…
A must-have for Amazon sellers: competitive product analysis and brand marketing thinking In the current fiercely competitive business environment, Amazon sellers not only need to understand the market overview and competitive product data, but also need to master effective business strategies to enhance their competitiveness. Key points of Amazon competitive product analysis 1. Proportion of…
How to efficiently maintain Amazon listing, customer relations and account security In today’s highly competitive Amazon market, sellers need to pay attention to multiple dimensions to protect their own interests, including listing management, customer relationship maintenance, review optimization, and account security. This article integrates relevant practices and techniques and aims to provide sellers with an…