A must-have for Amazon sellers: competitive product analysis and brand marketing thinking

In the current fiercely competitive business environment, Amazon sellers not only need to understand the market overview and competitive product data, but also need to master effective business strategies to enhance their competitiveness.

Key points of Amazon competitive product analysis

1. Proportion of seller types

First of all, understanding the types of sellers on the platform helps to formulate corresponding strategies. Taking Wet Bag as an example, FBA sellers account for 83%, Amazon self-operated accounts for about 12%, and FBM self-shipping sellers only account for the remainder. Obviously, FBA is the preferred shipping method for Wet Bag, otherwise it will be difficult to compete with competitors.

2. Brand market share

Collect brand information of TOP competing products, such as Alvababy and Damero as representatives of low-end products, Wegreeco as representatives of mid-range products, and Bumkins as representatives of high-end products. By analyzing the data of each brand’s listing, it can be seen that there is no obvious monopoly situation in the market.

3. Target audience tag

Determining your target customer groups is crucial. For example, working white-collar workers and stay-at-home mothers have different needs when shopping. Understanding your customers’ specific attributes (such as age, gender, occupation, etc.) can help provide more targeted solutions.

4. Customer product needs

Understand the specific needs for product use by analyzing customer reviews. For example, Wet Bag can help customers solve the problem of inconvenient storage of clothes during outdoor sports, or protect children’s diapers from moisture during humid seasons.

Application of Amazon’s competitive product thinking

1. In-depth analysis of competitors

Amazon Competitive Product Thinking obtains competitive advantages by in-depth analysis of competitors and optimization and innovation based on its own situation. This approach not only helps understand market needs but also improves the profitability of the business.

2. Improve corporate competitiveness

In the fields of e-commerce, beauty e-commerce, and fresh food e-commerce, Amazon’s competitive product thinking is particularly widely used. By analyzing the strengths and weaknesses of competitors, companies can find their own competitive advantages and marketing strategies.

Brand Marketing Thinking

1. Customer-centric

In-depth understanding of target customer groups and insights into their needs and preferences. Design products and services based on customer needs to provide a better consumer experience.

2. Establish brand values

Clear the brand’s core values, establish the brand’s uniqueness and competitive advantages, and make it stand out in the market.

3. Multi-channel promotion

Use multiple channels for brand promotion, including online advertising, social media, content marketing, etc. Form all-round brand exposure and enhance brand awareness.

4. User reputation and evaluation

Actively manage user reviews, respond to user feedback, and establish a good user reputation. User word-of-mouth is critical to building trust and reputation on the Amazon platform.

Summary

Amazon sellers need to have comprehensive competitive product analysis capabilities and brand marketing thinking to stand out in the fierce market competition. By deeply understanding customer needs, analyzing competitors, and optimizing products and services, companies can continuously improve their competitiveness and profitability.