Based on the analysis of the advantages and disadvantages of various logistics models, and the comparison of various data between self-delivery and Amazon delivery models, the platform’s logistics model can be divided into the following six aspects, namely product quality, delivery time, product profit, Inventory consumption capacity, shipment timing and logistics costs. According to the…
In the early stage of branding, the focus is on using simple and reliable marketing methods to promote products while accumulating customer resources. Due to the Amazon platform’s strict confidentiality mechanism for customer information, it is difficult to rely solely on platform resources for product promotion (such as email marketing). Therefore, this section briefly introduces…
Operating activities refers to the operation of event companies for different activities and activities of different natures, including event planning, event implementation, and grafting related industries to create an industrial chain. An Amazon seller compiled an event schedule that includes holidays in the United States from February 10th to February 14th and customer-preferred products. If…
Before understanding “branding”, first think about what kind of benefits we want to get if “branding” is successful: (1) There is no need to test the money, but you can rely on stable The customer base has increased sales, significantly shortened the new product growth cycle, reduced product refund rates, and increased user review ratings.…
The logic of optimizing keywords from the seller’s perspective is “the keywords used by big sellers will be set accordingly.” When performing such an optimization operation, we default to every seller on the Amazon platform. They are actively discovering customer needs and can optimize their listings to the optimal level. Assuming other conditions are the…
The logic of optimizing keywords from the buyer’s perspective is “whatever the buyer searches for, the keyword will be set accordingly.” The reason why this strategy can be adopted is that Amazon is an e-commerce platform, and its most original function is to facilitate transactions. Buyer searches represent demand, while seller products represent supply, and…
The A9 algorithm is the name of Amazon’s search algorithm. Amazon is an online shopping platform. When a user comes to shop, it needs to figure out the customer’s true intentions and display the most matching products in front of the customer. On the A9 official website, Amazon explains the operation of the A9 algorithm…
The traffic discussed in this section is the traffic that can be obtained by the listings we put on the shelves. Before elaborating on this logical system, we must first correct an operational misunderstanding: the absolute “traffic first” keyword optimization orientation. For example, many third-party charging software provides single-day traffic data tables. Even though many…
Content operation refers to a series of content-related tasks such as content planning, content creativity, content editing, content publishing, content optimization, and content marketing based on product content. It is mostly used in the Internet industry. The content operation on Amazon is to optimize all the information involved in the listing. The aforementioned article has…
The unboxing video mainly records the process from disassembling the product packaging to displaying the product details. Below it is generally an introduction to the product content, materials, and store services. Advantages: (1) Visually display product packaging and product details, eliminating the occurrence of “inconsistent pictures and text” and “packaging inconsistency”. (2) If the brand…