The logic of optimizing keywords from the seller’s perspective is “the keywords used by big sellers will be set accordingly.” When performing such an optimization operation, we default to every seller on the Amazon platform. They are actively discovering customer needs and can optimize their listings to the optimal level. Assuming other conditions are the same, the listings with better optimization will have a greater chance of becoming a “big seller”. As a latecomer, direct reference. The “big selling” listing keyword will greatly save operating time and improve optimization efficiency. However, it is obvious that the above are ideal situations and need to be adjusted according to specific conditions in the real operating environment. The following is O&A. To answer some questions and difficulties
Q: How to ensure that the keywords used by big sellers have traffic?
A: Sometimes some of the keywords used by big sellers basically belong to ” “Bullshit” level, that is, it has nothing to do with the product itself. Most of the products they can sell rely on the mature marketing system of big sellers rather than the operation system. Therefore, when a certain keyword is searched, one or two big sellers appear. It does not mean that the keyword has high traffic, but when there are multiple or even dozens of big-selling listings in the search results (generally defined as a good listing with more than 25 reviews, an excellent listing with more than 75 reviews, hundreds of Even if there are thousands of reviews for a big seller listing), the keyword must be an effective keyword (high traffic or high conversion), otherwise the big sellers will not use such a combination.
Q: How to ensure the keywords. What about the keywords used by big sellers?
A: First of all, it is basically impossible to accurately find the keywords of a certain big seller. There are two reasons for this:
(1) Some big sellers use the dynamic keyword optimization method, that is, the keywords this week may be completely or partially different from the keywords next week.
(2) When it is a listing. When it grows into a big seller, the proportion of keywords/titles in searches will become lower and lower. This is because its listing has occupied a stable search field. At this time, if you want to accurately identify the keywords of a certain listing, you can basically do it. Less than.
However, it is completely possible to find certain keyword combinations that are used by many big sellers in a category. The technique can be summarized as “high number of reviews, large selling listings, and less three “No listing”
To explain based on the specific search results, the “seller-oriented” effective keywords here are mainly divided into three categories.
1. Rare categories.
That is, less common English words, such as “Classic Slim Fit Sleeveless Midi Dress”, select the “Grid View” display method in the upper right corner
The search results are 109, a total of 3 pages, and the best selling listing home page. There are 11 in number, and there are 12 homepages with excellent listings. There must be a reason why these “rare words” are used so fondly by big sellers. Therefore, when you want to take root in a certain category, you must add such words under the appropriate product.
2. Special combination category.
That is, arrange and combine some common words until you can search for many best-selling listings, such as “lightweight active pullover goodies”.
The search results are 160 and 4 pages in total. The number of homepages for best-selling listings is as high as 8, and the number of homepages for outstanding listings is 16. This type of “special combination words” requires continuous attempts to arrange and combine large/medium traffic words in the category to find effective keywords.
3. Long-tail combination words
Long-tail combination words can be understood as the “rearrangement” of special combination keywords, so their length is generally longer, but they are also Categories of valid keywords, such as “loose fit lightweight open frontcardigan sweaters”.
The search results are 515 and 11 pages in total. There are 11 homepages for best-selling listings and 18 homepages for excellent listings. This type of “long-tail combination words” requires continuous conversion of their order and synonyms among the “special combination words” that have been found to find the final suitable combination and arrangement.