The unboxing video mainly records the process from disassembling the product packaging to displaying the product details. Below it is generally an introduction to the product content, materials, and store services.
Advantages:
(1) Visually display product packaging and product details, eliminating the occurrence of “inconsistent pictures and text” and “packaging inconsistency”.
(2) If the brand name is printed on the product packaging, it can further promote its own brand.
(3) If it is a perishable product, the meticulousness of the packaging can be demonstrated through a video to dispel customers’ doubts.
Disadvantages:
(1) If the product is a clothing product, the effect will not be as obvious as the real shot.
(2) If the product packaging is not delicate enough, it may give customers a bad impression.
(3) Skilled product display skills and presentation techniques are required, otherwise the effect will not be obvious.
Posed videos are actual videos shot by the seller. The backgrounds are mostly white or other solid colors. In the videos, the models are usually asked to wear specific matching clothes or structures, and are photographed in specific scenes to match the products.
Advantages:
(1) Perfectly display the product’s selling points and features, and choosing the right model can greatly increase the transaction rate.
(2) Product details can be shown through posing movements.
(3) The promotional effect of the video can be improved through subtitles, post-production special effects, etc.
Disadvantages:
(1) Matching the product with the model’s movements and scenes requires a lot of preparation work.
(2) Overly exaggerated video effects may be counterproductive.
(3) The scene effect may not be as good as the real video.
Real-shot videos are mostly videos shot by real buyers, and generally do not have post-production editing and special effects. The video content is relatively simple and objective. Most product-related videos on the Amazon platform fall into this category.
Advantages:
(1) High credibility, video content most recognized by sellers.
(2) If it is a top100 reviewer video, the effect will be better.
Disadvantages:
(1) The content of the video is uncontrollable. Some combinations may be beautiful in the eyes of the seller who uploaded the video, but they do not meet the needs of the public.
(2) The rate of videos uploaded by sellers is extremely low. Judging from past operating experience, the probability is even lower than 0.01%.