Search keywords on YouTube or look for competitor reviewers, and then open the page of a channel owner related to the product. You can find the celebrity’s email address from the resume. If you can’t find your email, you can contact the celebrity on social platforms or use in-site messages.
YouTube celebrities have different product preferences, so you need to find the right YouTube celebrity. According to the number of fans of celebrities, celebrities can be roughly divided into super celebrities (>1 million people), big celebrities (100,000 to 1 million people), medium celebrities (10,000 to 100,000 people), and slightly popular people (<10,000 people). people) four categories. The smaller the number of fans, the more willing celebrities are to reply to merchants' cooperation emails, because they have relatively fewer opportunities to receive business cooperation invitations, so when they cooperate with merchants, their response rate and degree of cooperation are relatively high, and they are relatively quick. Of course, the fastest way is to use third-party platforms such as BrandBacker, Influenster, Scrunch, Hyprbrands, IZEA, etc. Many celebrities on these platforms make money through reviews, and their resources are relatively abundant. Of course, the platforms will also charge commissions accordingly.
If you find a suitable YouTube celebrity, it is recommended to write a letter template before cooperation, include product pictures and links, and initially ask if he is interested. If he is willing to cooperate, provide free products to the YouTube celebrity people. It is recommended to use MailChimp to send emails. It not only has beautiful templates, but can also put pictures, videos, and Call to
action buttons. Best of all, it can also track how influencers check their emails. If the influencer doesn’t read the email at all, you can contact him through other social software. After getting in touch, you can briefly describe your product target group, some feasible requirements for video shooting, provide product links, titles, descriptions and labels, and guide him to send you the shipping address.
Keep paying attention to the celebrity after the video comes out, and exchange opinions with the celebrity. Be sure to regularly monitor your video views and fan comments, and stay connected and collaborate with quality influencers whenever possible.