The above content explains Amazon’s ranking mechanism and positioning analysis of product listings. But as we’ve mentioned repeatedly before, Amazon has added ad placements, making it difficult to find products associated with organic traffic. However, the ranking mechanism of links has not changed. By analyzing the recommended products of the first advertisement under the product details page, the results are consistent. Therefore, we need to use reverse thinking when optimizing listings, analyze the positioning, advantages and disadvantages of our own listings, and then use some techniques to improve its search ranking and search order.
For example, when our product is in the tail listing, we need to find the middle listing that receives traffic through keywords and advertisements, and display differentiated product pages to meet the special needs of jumping customers. In this way This can maximize the conversion of traffic at the end, thereby stabilizing the accumulated reviews of product rankings in major categories. After a period of operation, the listing will receive more traffic and gradually become a central listing. When our product now belongs to the central listing, in addition to optimizing the conversion rate, we can also consider optimizing the exposure conversion rate to increase traffic, such as setting an ultra-low Price, let products have prime logos, etc., so that they can better attract traffic from above or downwards.
When our products are ready for the first listing, we must carefully analyze the advantages of our products. For example, when our products are popular and the styles are very novel (the exposure conversion rate is particularly high and the traffic is particularly large), we can consider only sending a small amount of FBA, because even if the conversion rate of our listing is low due to self-delivery, but because of the traffic It can serve as a traffic entrance and also has a high ranking. At the same time, it can also earn huge profits by selling a large number of self-delivery products.