The average age of African users is only 19.7 years old, which is very young. They are a group that constantly pursues trends and fashion. The best-selling categories of African fashion products are also very wide, including clothes, shoes, bags, watches, wigs, accessories, makeup and dresses, and all fashion-related items. The hot-selling categories include: 1.…
Linio’s main product categories include electronics, household goods, fashion, health and beauty products, and children’s and baby products. (I) Products prohibited from sale on the platform All products on the Linio platform must be legal, new and genuine, and within the range of products allowed for import in the destination country. Prohibited items include the…
Mall for Africa Mall for Africa (hereinafter referred to as MFA) was established in 2011 and mainly sells European and American products such as fashion shoes and clothing, brand watches, etc. At present, there are more than 120 British and American stores on the MFA platform, including many international brands. In August 2015, MFA announced…
(1) Products: Sellers can manage their products in this section, such as uploading SKUs individually or in batches, editing the listing page, optimizing product images, etc. (2) Orders: Sellers can check their order status at any time in this section and handle matters such as shipping and after-sales processing. (3) Promotions: Sellers can participate in…
Jumia Marketplace’s parent company, Jumia Group, has many industries under its umbrella, including e-commerce, logistics, security, tourism, and car rental, with a wide range of businesses. Jumia Marketplace is just an e-commerce business module under the Jumia Group. The platform was officially launched in Lagos, the largest port city in Nigeria, in 2012. It is…
Takealot Takealot is a leading online retailer in the South African market, founded in 2011. The platform mainly sells books, electronic products, gardening supplies, maternal and child products, etc. In May 2015, Takealot acquired Kalabari, an e-commerce platform with a history of 17 years, aiming to integrate resources and compete with Amazon. In addition, Takealot…
(i) Register an account Sellers registered on the Jumia official website must be companies located in Nigeria. Therefore, the official website does not support self-registration by Chinese sellers. Chinese sellers can only register through Jumia’s investment promotion team in China, namely the investment promotion manager. After contacting the investment promotion manager, he will ask the…
In recent years, with the influx of foreign capital, especially under the influence of the Belt and Road Initiative, Africa’s infrastructure has been continuously improved, and various goods and services have begun to enter the African market. E-commerce in Africa has grown very rapidly in recent years. McKinsey Global Institute predicts that by 2025, 10%…
For cross-border e-commerce, the African market is a “virgin land” before reclamation. It has not yet formed economies of scale. It is the world’s largest “blue ocean” market, so the market demand is broad and full of business opportunities. It is very different from the “red ocean” markets such as Europe and the United States.…
Africa is the fastest growing region for mobile devices in the world, with 444 million mobile users, of which about one-third have smartphones. The popularity of smartphones has also driven the use of 3C electronic accessories (such as headphones, data cables, memory cards, etc.). Therefore, 3C electronic products have a large market in Africa. 1.…