The average age of African users is only 19.7 years old, which is very young. They are a group that constantly pursues trends and fashion. The best-selling categories of African fashion products are also very wide, including clothes, shoes, bags, watches, wigs, accessories, makeup and dresses, and all fashion-related items. The hot-selling categories include:
1. Formal dresses
Simple and elegant styles, bright colors or black and white are all hot-selling products in Africa. Africa is a multi-religious region, with Christianity, Islam and Hinduism as the main religions. Influenced by religious culture, women do not like to expose their thighs, and skirts should be mainly above the knee. Simple and elegant skirts are the favorites of African women.
2. Dresses
Affected by skin color, African women prefer fancy skirts with bright colors and large patterns. Dresses are mainly umbrella skirts with large hems.
3. Bags
Influenced by European and American culture, African women pay more attention to the overall matching when choosing fashion items, matching different clothes, shoes and wigs. Therefore, there is a large market for bags with distinctive characteristics. Of course, because it is easy to match, simple, generous and decent bags sell very well. Due to economic conditions, large-capacity mother-and-child bags are also very popular among African women. They think that it is economical and practical to buy mother-and-child bags with several small bags at the same price.
4. Accessories
Due to their darker skin color, African women think that glittering accessories can add a lot of points to the overall look. In their choice of such products, they prefer exaggerated but not exaggerated metal products with rivets or sequins. Accessories with multiple elements and larger styles can highlight personal characteristics, so they are quite popular with them.
In China, the cost of such products is very low, and in Africa, such products are indeed selling very well. Because the product itself is very light and the freight is cheap, it has a price advantage and is more suitable for self-delivery. In Africa, the market for this type of accessories is larger than that for bags, mainly because of the low price. Consumers can buy their favorite fashion elements without spending a lot of money.
5. Wigs and makeup
I believe many people have had such doubts: Why do African friends have short curly hair that is close to the scalp, or “big dreadlocks” that seem extremely difficult to manage? That is because, due to climate reasons, Africans’ hair generally does not grow long, and most of the long hair we see is actually fake. Africa is known as the “Empire of Wigs” because wigs are their rigid needs.
A large part of the wigs produced in China are exported, and the region with the most exports is Africa. Almost everyone in Africa wears wigs. This is a very natural behavior. The wigs worn on various occasions such as work, dating, and parties are different. For Africans, wigs are just a decoration. In Africa, each hair extension costs three or four hundred yuan. Rich African women can spend up to thousands of yuan (RMB) on their hair in a month. From this, we can see how big the wig market in Africa is!
6. Home and small appliances category
Africa’s manufacturing industry is very weak. Many African countries have almost no industrial foundation. The slightly better countries are only at the stage of being able to manufacture buckets and slippers. Home appliances are all imported. Due to economic reasons, few people can afford large household appliances such as refrigerators. Therefore, small household appliances with strong convenience and high cost performance are widely popular in the African market. African residents who can afford it almost all use small appliances imported from abroad.
China is a major manufacturing country and has great advantages in this regard. Even many small appliances of European brands are first processed by Chinese factories and then sold by brand manufacturers. If there are sellers who want to enter Africa but have not thought about the sales categories, they might as well learn more about the small appliance market in Africa.
7. Children’s related products
The birth rate of the African population is very high, ranking first in the world, and every family has many children. With many children, the demand for children’s products such as clothes, shoes, toys, etc. is relatively strong.