B2W Marketplace is the largest e-commerce company in Brazil. It has expanded very quickly and has merged nearly ten local Brazilian e-commerce websites. Its three platforms, Americanas, Submarino and Shoptime, have become the benchmarks of the Brazilian e-commerce industry, accounting for more than 50% of the market share of Brazil’s online retail industry. In addition, sellers only need to open a B2W Marketplace account to synchronize their products to all its platforms for sale, which is extremely convenient. The platform has been open to Chinese sellers in 2019.
(I) Americanas
Americanas is the largest online store in Brazil, with a full range of categories, providing more than 2.5 million items in more than 40 categories. The products provided by the platform are almost the lowest prices on the entire network, so it is also the most popular website among Brazilians.
(II) Submarino
Submarino is a very unique website, which can be seen from its website design style. The platform mainly provides sellers with differentiated novel products, so personalized and creative products will have good sales on this website. It is worth mentioning that, like Amazon, the website also has its own Prime program. Buyers who participate in the program can enjoy unlimited free shipping and fast delivery services, as well as other preferential privileges.
(III) Shoptime
Shoptime was originally the largest home shopping physical store in Latin America. With the development of e-commerce, it also opened an online shopping channel. Therefore, the platform mainly sells home furnishings, furniture and sports and leisure products. For such products, Chinese sellers still have a relatively good advantage.
B2W entry conditions
(1) Scanned copy of the business license of the enterprise.
(2) Bank introduction letter (including bank account details).
(3) B2W registration letter.
(4) Copy of the legal person’s passport.
(5) Proof of address.
(6) P card account.
III. B2W entry process
(1) Prepare the entry materials.
(2) Fill in the B2W entry application form.
(3) The Chinese agent will review the application form and submit it to the B2W headquarters.
(4) After the platform passes the review, you can start uploading products.
Since the B2W platform does not support sellers to register on their own, sellers need to register through local agents or domestic agents.