This analysis section mainly analyzes the following data: FBA/FBMO proportion changes; FBA/FBM daily absolute data changes: FBA/FBM relative data changes per cycle; sales volume fluctuations and trends Variety. 1. Changes in the proportion of FBA/FBM. While recording the total sales volume and total sales volume every day, it is necessary to separately record the sales…
1. Suitable for product categories. Sales fluctuate significantly; non-standardized products; upcoming/out-of-season products; personalized products; popular models (generally applicable to products with rapid sales growth and daily sales of more than 30 pieces per day) . 2. Calculation method. For the convenience of calculation, the formula is disassembled; calculation method: (where k, k are intermediate variables…
1. Suitable for product categories. Sales fluctuate to a certain extent; non-standardized products; sales fluctuate with the overall trend of the industry; non-personalized products; not hot-selling products. 2. Calculation method. I3=S7+S14÷2+S30÷2. The calculation formula with weights of 100%, 50%, and 50% respectively (this calculation formula can be used when the product listing has entered a…
The proportion of people making purchases through browsing social media is increasing. Social media marketing is an important part of cross-border e-commerce operations. Let’s get to know social media: “Social” emphasizes the interaction between people and the transmission of information and emotions during the interaction; “media” represents the channel, that is, which channel our interaction…
Search engines will sort and display products according to the search weight of each product. To obtain more natural search traffic, you must abide by the sorting rules and improve product information to give the product a higher weight. The search sorting rules have been explained in detail in Section 2.3. The product information to…
Associated marketing refers to recommending other related products of the same type, same brand, and that can be matched on one page. As we mentioned before, each product has its own function. Buyers are introduced into the store through traffic promotion, and then buyers are encouraged to buy more through affiliate marketing. There are many…
When working in an operation position, one of the daily tasks is to compile the latest data of the store, including sales, traffic, conversion rate, advertising expenses, etc. The compilation of these daily data may take up 5% to 10% of working time every day, but it should be noted that data is not used…
When it comes to keyword optimization, title optimization or advertising optimization during operation, it is difficult to accurately judge whether an optimization behavior (idea) is reliable due to the randomness of the optimization process and products and the ambiguity of the optimization logic. It is easy for us to fall into a misunderstanding: today I…
Although the work involved in Amazon’s operations is not very difficult, it involves a wide range of aspects. Just like the “28th law” in the retail industry (20% of products will bring 80% of sales and profits), there is also the “28th law” in operation work. That is, in the Amazon operation process, although the…
1. Through-train features: Through-train is a kind of pay-for-performance advertising, referred to as P4P (Pay For Performance). The payment method for through train is pay-per-click, referred to as CPC (Cost Per Click). The general process for customers to purchase goods on the AliExpress platform is: search for keywords → browse the search results page →…