Associated marketing refers to recommending other related products of the same type, same brand, and that can be matched on one page. As we mentioned before, each product has its own function. Buyers are introduced into the store through traffic promotion, and then buyers are encouraged to buy more through affiliate marketing. There are many forms of affiliate marketing, including directly placing product introductions of other styles on the detail page, recommending combo packages to buyers that are more affordable than purchasing a single product, and providing discounts for redeeming products when buyers are about to check out, etc. Related marketing can increase conversion rate, increase customer unit price, and increase the exposure of products in the store.
1. Product matching
The product matching methods of affiliate marketing include the following.
Collocation association: The recommended products and the main recommended products can be used in the same scene at the same time, such as power banks and charging cable tops and pants.
Substitute association: The recommended products can replace the main products. Usually, you can only choose one of them in the same usage scenario, such as long skirts and short skirts, red T-shirts and white T-shirts.
Satisfy similar needs association: Match the recommended products with the main products to meet the similar needs of the same consumer, such as milk bottles and diapers, hiking shoes and outdoor tents.
2. Location of associated marketing
Associated marketing can be set at the top and bottom of the product details page. At the top of the details page, there are usually mainly recommended affiliate marketing products. In order to improve the conversion rate of affiliate marketing, you can also set preferential policies for purchasing packages. Alternative associated products are usually set at the bottom of the details page, which can retain customers who have no desire to purchase after viewing the details page.
In order to make related marketing more effective, the main products should be highlighted when setting up related marketing, and the matching packages should meet certain specific needs of customers, such as purchasing a combination package to get a better discount. You can test several matching products and judge from the data how to match them to maximize the conversion rate.
Window display recommendation
AliExpress window position increases the exposure of products by increasing the ranking score of products. Under the same conditions, window products are ranked higher than non-window products. AliExpress’s display window does not have a specific display location, but it can effectively increase product exposure and increase sellers’ GMV (Gross Merchandise Volume). To increase the window display space, we must first improve the seller’s service level, that is, reduce the bad experience orders of the store and increase the store’s positive rating.
The number of window recommendations is limited, so you must choose the best products and use the exposure brought by window recommendations to effectively increase transaction volume. We can select products with high click-through rates, high conversion rates, high praise rates, and large collections to make window recommendations based on the past sales data of the products. These products have been verified by the market and have accumulated a certain number of positive buyer reviews, which can be effective Receive traffic and convert it into orders. On the contrary, new products that have just been launched have not been verified by the market and are not sure whether they can be effectively converted, so they are not suitable for window recommendations.
To set up window marketing, first open the seller’s backend, and the available quantity of window recommendations will be displayed in the “Store Dynamic Center”.
When window recommendations are available, click “Product Management” → “Manage Products”, and click “More Actions” → “Showcase Recommendations” option on the page that opens.