The product should solve a certain pain point, or be eye-catching, or have ardent fans. For example, to satisfy some niche interests or satisfy strong emotional needs. In short, any product that satisfies love, sensory pleasure, material enjoyment, self-confidence, social accomplishment, self-realization, etc. can often make people have the urge to buy. For example, the…
I don’t know if you have noticed that there are customer service emails or contact emails on the official websites of well-known brands or companies. For foreigners who are more accustomed to communicating by email, whether or not there is a business email has become one of the indicators for them to judge whether a…
After the Shopify independent station was built, it was like a rough house without its own decoration style. You need to further decorate it and make it look unique, which is what this chapter will cover. Design the logo of an independent website A good independent website logo can leave a deep impression on customers…
I believe everyone knows the product selection principles of Shopify independent stations. Next, I will sort out and summarize the product selection methods after studying hundreds of independent stations and operating more than 30 independent stations. When you use these product selection methods, you must also combine product selection principles. Both are indispensable. Selecting products…
1. The principle of selecting products through Instagram Currently, Facebook has 1.79 billion daily active users, including approximately 500 million daily active users of Instagram. Since Facebook acquired Instagram in 2012, Facebook has not only helped it steadily grow its users, but also integrated advertising data. Many sellers who have never been exposed to Facebook…
1. The principle of selecting products through Amazon Amazon operations and independent website operations are completely different. This is not to say that there is nothing worth learning from Shopify independent sellers on Amazon. If a product sells well on Amazon, there must be a reason behind it. Amazon has tightened its control over fraudulent…
The customers faced by Shopify independent stations are basically overseas customers, mainly North American and European customers, and some Southeast Asian customers. No matter which market you are in, you need to collect payment from customers. These payments are in foreign currency, so you need to convert the foreign currency received into our country’s currency…
1. The principle of selecting products through AliExpress AliExpress is a cross-border e-commerce platform built by Alibaba for the international market. It is called the “international version” by sellers. Taobao”. AliExpress targets overseas customers, guarantees transactions through the platform, and uses international logistics channels for transportation and delivery. It is the third largest English-language online…
As mentioned in the previous chapter, compared with platforms, independent websites suffer more in terms of winning customer trust. Independent website sellers need to do some things that can increase customers’ trust in the independent website, and the page is one of them. The pages here refer to the about us (about us), contact us…
Before the Shopify independent station is officially launched, I recommend checking whether the shopping process and payment are normal. The best way is for you or someone to go to your Shopify independent station to place an order. The purpose of this is to experience the entire shopping process from the customer’s perspective and check…