1. The principle of selecting products through Amazon
Amazon operations and independent website operations are completely different. This is not to say that there is nothing worth learning from Shopify independent sellers on Amazon. If a product sells well on Amazon, there must be a reason behind it. Amazon has tightened its control over fraudulent orders, so product sales on Amazon are basically real data. You can browse Amazon’s Best Sellers (best-selling products) category. The Best Sellers category is automatically updated by the system every hour based on the sales of the Listing (product). When looking at a product, in addition to looking at reviews, you should also look at product reviews, especially those detailed reviews about the pros and cons of the product. Many times the inspiration for writing advertising copy comes from here. In addition, on Amazon, more and more sellers are developing new products themselves, so you can go to the Hot New Releases category to browse newly launched products. Shopify independent sellers can sell the same products as Amazon sellers, but have more autonomy and greater room for premiums.
2. The process of selecting products through Amazon
Take Amazon Canada as an example. After entering the homepage, click the “Best Sellers” button.
Select a category in the menu bar on the left, for example, the Beauty & Personal Care category.
Looking through this category in order, I recommend that new sellers start with the product that ranks fifth in sales. Most of the products with high sales are well-known brands, or the products themselves are relatively well-known, and the competition is fierce both on the platform and on independent websites. For new sellers, it is easy to lose when they start competing with the masters. So, speaking from personal experience, if I were a new seller, I would start by looking at the product with the fifth highest sales.
For example, if the product ranked fifth in sales is a liquid product and is not suitable for individual sellers, then I will start looking at the product ranked sixth in sales. Open the product page and carefully review the product introduction, especially the product video, as well as customer reviews, various questions and answers, which all explain why this product is a hot seller.
Then, check out the similar products automatically recommended by the Amazon system, and you will be surprised to find that there are many products that are selling the same products. If you only look at the pictures, it will make people think that they are the same product, but with different brands, so This product definitely has its own unique features.
Open the similar product pages recommended by the system in turn, and look for suitable advertising materials during the review process. When you find good materials, you should collect them as soon as possible.
You can follow the above steps to switch from the BestSeller category to the HotNewReleases category to find product selection inspiration. The only difference is that for new products, you can start researching from the top-selling products instead of starting from the bottom-selling products, because the competition for new products is not too fierce.