1. The principle of selecting products through Instagram
Currently, Facebook has 1.79 billion daily active users, including approximately 500 million daily active users of Instagram. Since Facebook acquired Instagram in 2012, Facebook has not only helped it steadily grow its users, but also integrated advertising data. Many sellers who have never been exposed to Facebook advertising don’t know this: When advertising on Facebook, Facebook and Instagram are integrated. You can choose to advertise only on Facebook or Instagram, or you can choose to advertise on both social media. Advertisements are placed everywhere. I compared the two social media and found that Facebook’s users are older, while Instagram’s users are younger. Therefore, generally speaking, many product advertisements need to reach Instagram users, so that products can also be selected from Instagram.
2. The process of selecting products through Instagram
Unlike Facebook, Instagram was designed for mobile phones, so its mobile experience is better. Open the Instagram App and enter the Instagram feed page.
Scroll down the page until you see a post with the words “Sponsored Content” or “Sponsored”, which is an Instagram ad.
Then, take a closer look at the ad’s Social Proof. The data for this ad is pretty good, click the “Learn More” button below.
Now open the page, which is the product landing page in the Shopify independent station that was just associated with the advertisement.
Similarly, to add to the purchase of this product, click the “ADD TO CART” button.
The checkout page is also opened, and then the page is closed.
After completing the above steps, Instagram will slowly recommend more ads to you, so that you can find inspiration for your own product selection.