The product should solve a certain pain point, or be eye-catching, or have ardent fans. For example, to satisfy some niche interests or satisfy strong emotional needs. In short, any product that satisfies love, sensory pleasure, material enjoyment, self-confidence, social accomplishment, self-realization, etc. can often make people have the urge to buy. For example, the following products were once very popular.

This type of marble-textured peripheral products has been particularly popular in the past few years, so marble-textured mobile phone cases have also become popular.

Magnetic eyelash products used by girls. Girls who often wear makeup are easily impressed by the advertisement of this product. This type of product actually satisfies the desire to enhance self-confidence.

Avoidance Principle

You should avoid products that are not allowed to be sold by Shopify and promotion platforms, such as products involving infringement. During the novel coronavirus pneumonia epidemic, Shopify did not allow the sale of hot-selling masks, and Facebook did not allow advertising of this product. Some Amazon sellers who have committed the crime of selling words have also been punished by Amazon, including freezing funds and account freezes. Many independent website sellers want to sell their products through word-of-mouth. However, I have seen some foreign independent website sellers design some mask products ingeniously and achieve good sales.

Supermarket Principle

You should not choose products that can be found everywhere offline. For products that can be purchased daily when shopping, buyers will have no impulse to consume when they see your advertisement. The buyers mentioned here refer to the buyers in your target market. For example, if your target market is North America, then you should not choose products that can be seen everywhere when Americans and Canadians visit large supermarket chains such as Walmart, Costco, and HomeDepot.

Cost price principle

It is not recommended to choose products with a cost price exceeding US$20. This cost price is only for reference for new sellers, experienced sellers are not restricted.