The seller’s AliExpress store through train has been open for a week, but the effect is not as good as expected, and the orders are not rising as expected. Is it because the promotion method is incorrect? The seller concluded through analysis that the promotion effect (click) of the AliExpress through train is mainly reflected in two aspects: exposure and click-through rate, so he plans to optimize the exposure and click-through rate separately in the future.
【Preparation required】
Complete the store product listing, understand the relevant rules of the AliExpress through train, and set up the through train.
【Operation skills】
1. Keyword selection.
When selecting keywords, choose keywords with high promotion scores for bidding. Let’s take a men’s vest as an example. The keywords include vest warm, sleeveless jacket, autumn vest men, brand men vest, brand vest men, brand vest men. You should choose keywords with a system promotion score of “excellent” and bid on the four words sleeveless jacket, autumn vest men, brand men vest, and brand vest men.
2. Improve the relevance of the selected keywords and the promoted products.
The relevance of the keywords to the description in the product name. For example, if the product name is cell phone battery, and the keyword is also “cell phone battery” or a synonym related to it, the relevance of the keywords to the product is good.
The matching degree of the keywords to the product category and attributes. For example, if the product nokia5310mobile phone has the attribute value “5310” in the attribute “model”, and the keyword is also “nokia 5310 mobile phone”, the relevance of the keywords to the product is good. The relevance of the keywords to the product description, such as the product nokia 5310 mobile phone, the description needs to be centered around the model of mobile phone.
3. Improve the information quality of the product.
To improve the completeness of product information, first of all, the product attributes should be filled in completely, and secondly, the brief description and detailed description can clearly describe the main features of the product, and can focus on the important product information. Try to use segmented and numbered writing, and avoid listing and piling. If the brief description is simply copied directly from the detailed description, this will seriously reduce the relevance; the detailed description cannot simply use pictures instead of text for description.
4. Adjust the bid in time.
Since AliExpress Through Train is a product that can modify the bid at any time, and there are many sellers participating in the use of this service at the same time, the ranking may change due to the addition of new users or other users modifying the bid. It is necessary to pay attention to price trends and modify bids in time.
5. Set a “daily consumption limit” that meets your own promotion needs.
If the consumption of the day has reached the set daily consumption limit, all promoted products will be offline. Set a consumption limit that meets your own promotion needs based on the desired effect, so as to ensure that the promoted products can continue to be online and avoid losing exposure opportunities due to sudden offline due to budget exceeding.