In a short period of time, the seller uploaded many products. Since it was a new store, the popularity was not very high and the exposure was not satisfactory. The seller had to think of ways to do some activities for the products to attract customers. Through research, the seller found that there was an independent marketing tool called “full store discount” in the marketing activities of AliExpress. Full store discount is the first of the “four major tools” of store independent marketing, especially for new stores, the effect is more obvious. It can set different promotional discounts for the products of the whole store by grouping according to the profit margins of different categories of goods, so as to attract more traffic, stimulate buyers to place orders, and accumulate customers and sales.
[Preparation required]
Complete the store product listing.
[Operation skills]
1. Select an independent marketing tool.
First, log in to “My AliExpress”, enter the “Marketing Center”, select “Marketing Activities”-“Store Activities”-“Full Store Discount”, and start creating a full store discount activity.
There are 20 discount activities per month for the whole store, and the duration is 720 hours. We must use up these resources every month, so as not to waste such a good tool to attract traffic to the product.
2. Marketing group settings.
Before creating an activity, we must first set up the marketing group, which is convenient for us to efficiently manage discounted products in the later stage. In the marketing group, you can create a new group, and you can also click to view the products in the group. The product group is named after the discount, so that you can know how much the product discount is in this group, which is convenient for marketing grouping and controlling the discount of the whole store in the later stage.
3. Add products.
Click “Group Product Management” to add products to this group, and add or remove products to the marketing group by clicking the button at the top. At the same time, you can batch check some products and adjust the marketing grouping of these products. If there are too many products, you can accurately locate the products from four small categories to select groups: search by product name or product ID; search by product group; search by product person in charge; search by expiration date. After setting the search dimension, click Search, find the product you want to set up an activity for, select the checkbox in front of the product, and click Confirm.
4. Create an activity.
After the marketing group is set up, you can start creating an activity. After filling in the basic information of the activity, set different discounts according to the group. Since the marketing group is named according to the discount, the products in the 50% discount group are the products that can be discounted by up to 50%, so just fill in the discount later. The products in the bottom 0ther group are not grouped. We default it to 10% off. The unlimited discount rate must be at least 1 percentage point lower than the discount rate of the entire site. In this way, the discount activity for the entire store is set up.