When setting up a store-wide discount, the seller wanted to see if there were other marketing tools that had a higher priority than “store-wide discount”. Through research, he found that AliExpress has an independent marketing tool called “Limited Time and Limited Quantity Discount”. Through the marketing tool that limits time and quantity, you can freely choose a certain product for the event, so as to mobilize customers’ desire to buy the product and gain additional exposure.
[Preparation required]
Complete the store product listing.
[Operation skills]
1. Select an independent marketing tool.
First, log in to “My AliExpress”, enter the “Marketing Center”, select “Marketing Activities” – “Store Activities” – “Limited Time and Limited Quantity Discount”, and start creating a limited time and limited quantity discount event.
2. Create an event.
Click the “Create Event” button to enter the store event creation page. We can name the event “yy”, and the event start time is US Pacific Time (US Pacific Time is 15 hours slower than Beijing Time). Discounted products will be displayed to buyers 12 hours later, so the event must be created 12 hours in advance.
3. Add products.
After filling in the above information, you can click the “Add Products” button to select the products participating in the event. Each event can only select a maximum of 40 products, with a total duration of 1920 hours. For the products that need to participate in the event, please check the left side of the product and then click “OK”.
You cannot sign up for activities with the same priority as the current activity at the same time. If the priority of a limited-time and limited-quantity activity is the same as that of a platform activity, you cannot participate in a limited-time and limited-quantity activity with a time conflict and a platform activity at the same time, and the conflicting activities will be displayed in the “Time Conflicting Activities” column. The product is already participating in another limited-time and limited-quantity activity with a time conflict, so it can no longer participate in the activity and the corresponding conflicting activities will be prompted in the “Time Conflicting Activities” column.
4. Set activity discounts and quantities.
Product discounts can be set in batches or individually. You can also set exclusive mobile phone discounts separately. Exclusive mobile phone discounts can show mobile buyers exclusive discounts on discounts, thereby increasing the number of orders on the mobile terminal.
5. Modify some information.
Click OK to complete the settings. The activity is in the “Not Started” state. You can modify the activity time, add or reduce the activity products, etc. 6 hours before the activity starts, it will enter the review state, and the activity status will change to “Waiting for Display”. After the activity starts, it will be in the “Displaying” state. The activity products in “Waiting for Display” and “Displaying” are in a semi-locked state, and the activity cannot be stopped.