For the new products that the company has just released, the seller wants to promote them in a short period of time to open up the market. The seller has specially budgeted a marketing and promotion fee specifically for the creation of new products. The seller heard that “AliExpress Through Train” is a pay-per-click advertisement on the AliExpress platform, which can produce a rapid promotion effect, and he really wants to try it. Before “driving”, the seller needs to understand what “AliExpress Through Train” is.
[Preparation required]
Complete the listing of store products.
[Operation skills]
1. The meaning of Through Train.
Through Train is a pay-for-performance advertisement, referred to as P4P (Pay for Performance). The payment method of Through Train is pay-per-click. On the AliExpress platform, whether the product can be displayed at the front of the search page directly affects the click-through rate of the product. Through Train is to display the seller’s products at the front of the page through bidding ranking. The display does not require payment. When the buyer clicks on the product, the seller needs to pay the advertising fee. In short, AliExpress Through Train is a marketing tool that quickly increases store traffic.
2. Bidding ranking.
Bidding ranking refers to obtaining a favorable ranking position of the website through competitive bidding to achieve the purpose of high exposure and high traffic. The basic principle of competitive ranking is that the seller selects a batch of keywords related to the product and bids on these keywords. When the buyer searches for the keyword, the seller’s product with a high bid will be displayed at the front of the page. However, behind the basic principle, the AliExpress platform will calculate the ranking rules based on a variety of factors, and the final result presented on the web page will be different from the bid.
3. Advantages of through-train promotion.
For new products, it is difficult to have the opportunity to be displayed at the front of the search results page due to the lack of a good sales record. Through the through-train, a large amount of exposure can be quickly obtained to increase sales opportunities. The through-train can introduce accurate traffic, and only effective clicks will be charged. Malicious clicks and repetitive manual clicks will be removed by the system. Product sellers can set a single click bid for each keyword, or set it for the delivery time, delivery area, and daily delivery budget. The investment cost and delivery area of each through-train advertisement can be positioned.