Liu Jing has put most of the products on the shelves, and is also observing the various operating data of the store. Liu Jing discovered such a problem. Many buyers will leave the store after looking at a few products and finding that they don’t like them, resulting in low visit depth and few orders. The seller turned to a friend who has been engaged in cross-border e-commerce operations for many years. The friend suggested that he try to use associated templates to guide buyers to browse more pages to increase the number of views.
[Preparation required]
Complete the store product listing.
[Operation skills]
1. Select the associated template type.
Enter the store backend and open “Manage Products”-“Template Management”-“Product Information Module”.
After clicking “Create a new module”, the system will ask us to choose which module to create. If you choose “Associated Product Module”, it will be the most traditional template by default. Many new sellers use traditional associated templates, but traditional templates have many limitations and cannot give full play to their creativity to design templates. Choosing “Custom Template” can design according to your own requirements.
2. Create a new custom template.
You don’t actually need to know code to customize templates. You only need to learn two simple techniques to design a personalized template that suits the characteristics of your store. The left frame represents the insert hyperlink function, and the right frame represents the upload image function. By flexibly using these two functions, you can design related templates as you wish.
First, organize the image materials of the required related products, and then use the image upload function to upload the images to the template. Pay attention to the width of each image, and try to make the layout neat and orderly without being messy. Although the template is designed, it cannot be clicked yet, because all that is added are pictures. You also need to add a hyperlink to each picture so that buyers can see the product information after clicking on the picture.
After all settings are done, click “Save Template”.
3. Use affiliate marketing to improve visit depth.
Through step 2, we know how to design personalized affiliate templates. Next, let’s see how to improve visit depth on this basis, that is, let buyers click more to increase page views. In addition to adding buttons to pictures to let buyers know to click, you can also add promotional materials to attract clicks. The beautified affiliate templates with these factors present another effect.
After adding promotional factors and purchase buttons, buyers will have the desire to click in and take a look. Here we just added some materials. If you spend more time studying, you can definitely make the affiliate template more attractive.