Coupons can be found everywhere in life, such as when you go to a hotel for dinner or go shopping in a mall, you will receive coupons from merchants. If there is an expiration date on the coupon and you don’t use it, you will feel that it is a waste or a loss. This mentality also exists for consumers who shop on AliExpress. If the seller wants to set a coupon that applies to all products and can only be used in the seller’s own store, and set the validity period of the store coupon, consumers will feel that it is a waste if it is not used, thereby improving the store’s conversion rate and further maintaining the relationship with old customers.
[Preparation required]
Complete the store product listing and open a store.
[Operation skills]
1. Select independent marketing tools.
Log in to “My AliExpress” – click “Marketing Center” – select “Store Coupons” in “Store Activities”.
Set the store coupon interface. The number of coupon activities that can be set each month is 10, the number of coupon activities for targeted distribution is 20, and the number of coupon activities for gold coin exchange is 10. Coupons are like instant discounts, and you need to set preferential conditions based on the average order value. For example, if the average order value of our store is $10, you can set a $2 discount for purchases over $30.
2. Set up coupons for collection.
Click “Add Coupon” to start setting the activity conditions. Because the activity name can only be in English, fill in “30off2”, which means a $2 discount for purchases over $30, and the activity time is set to 10 days. In the coupon collection rule setting, the denomination is set to $2, each person is limited to 1, and the total number of coupons issued is set to 200. When setting the usage rules, be careful not to set unlimited usage conditions at will, especially for stores with low profits. You can set the coupon to be used only when the purchase is over $30, and the validity period is set to 7 days from the start of the coupon collection. If it is too short, the buyer will not have time to use it, and if it is too long, the buyer will not have a sense of urgency and will easily forget it. Fill in the form completely, check that it is correct, and click “Confirm Creation”. After the coupon is set, it can be modified before the activity starts.
3. Set up targeted coupons.
Let’s add another targeted coupon. Log in to “My AliExpress” – click “Marketing Center” – select “Store Coupon” in “Store Activities” – click “Targeted Coupon Activities” – click “Add Coupon” to set the activity details. The distribution method can be selected from online distribution to customers and QR code distribution. The content settings of online distribution are the same as the collection type coupons introduced in the previous article. After filling in, click “Confirm Creation”.
The system will confirm with the seller again whether to confirm the creation. After confirming the release of the activity, the information of the activity cannot be changed. After confirmation, click “Confirm Creation” to issue coupons to buyers in the user list.
Click “Add User to Issue Coupons” to issue coupons to customers in a targeted manner. You can filter customers who have transactions in the past three months or have no transactions in the past three months, as well as all customers who have transactions. You can also select all customers who have added shopping carts and all customers who have added wish lists.
4. Set up gold coins to exchange coupons.
This is a relatively new coupon model, and the traffic entrance is the gold coin channel from the mobile phone. Set the amount to a positive integer between $1 and $200. The higher the coupon amount, the more coins the buyer has to spend. Generally, coupons with no restrictions on usage are the most popular and have the best conversion effect. If the store has a high overall customer order, it is recommended to set a $2 gold coin coupon with no restrictions on usage. This type of gold coin coupon is mainly used for traffic. Of course, if the product has enough price advantage, it is also possible to create a cost-effective small hit through this traffic channel. The specific operation method is relatively simple, so we will not introduce it in detail here.